Welcome to EACA Annual Report

2017 has been an exciting year for EACA – across our 4 key areas of activity, we have made major improvements to the services we offer to our members and introduced some fresh initiatives which will bear fruit in 2018.

Director General, EACA

Dominic Lyle

«I would like to take this opportunity to thank everyone who has contributed to the work of EACA over the last twelve months. Our members for their financial and moral support, our President for his commitment to our goals, the chairmen of our Councils for their contribution to our many projects and particularly to the small but dedicated team in Brussels who make it all possible. It is a tribute to their hard work that we have been shortlisted in the European Association Awards for both the EACA & ‘Inspire! by eaca’ websites and the Euro Effies Gala.»

President EACA

Dominic Grainger

«His focus is on communicating the enduring and positive contribution of commercial communications to European economies and addressing the growing digital skills need within the commercial communications sector. The former is being answered through our support for the industry study by Deloitte on the Value of Advertising across European markets which will be published in January 2017. The latter is a challenge to our ongoing development of Inspire! by eaca, our new training and education hub.»

Manager Director, WFA

STEPHAN LOERKE

«EACA plays a key role in defending the interests of the ad industry and improving the perception of the advertising industry by European regulators.»

INDEX

Advocacy

We protect agencies’ interests daily in Brussels by lobbying the EU institutions and EU member states on behalf of agencies. Check our activity!

Industry initiatives

EACA is partnering with other industry bodies to tackle some of the key industry issues which influence agency business at a large scale.

Awards

We run three advertising awards: the Euro Effies for effectiveness, the IMC European Awards for promotional marketing and the Care Awards for social marketing.

Knowledge centre

The Knowledge Centre provides useful information to agencies, members, policy stakeholders and anyone interested in the industry.

Inspire!

Our single European hub with education and training opportunities for all stakeholders in the communications industry.

advocacy

brussels

Our vision

We protect agencies’ interests daily in Brussels by lobbying the EU institutions and EU member states on behalf of agencies. We represent uniquely agencies and promote:  Their right to conduct business freely, their crucial role in the advertising chain, honest and effective advertising and awareness of the economic contribution of advertising.

To do that in 2017, EACA had

47

Meetings with the Industry

21

Meetings with the European Commission

8

Meetings with the european council

12

Meetings with the european parliament

About

EU Lobbying Files

The ePrivacy Regulation

Advocating against a complete cut-off of 3rd party data processing.

The Audiovisual Media Services Directive

Making sure alcohol and food advertising on TV remains legal.

Self and co-regulation

Working towards reducing regulatory red-tape and promoting self-regulatory initiatives.

Platforms

Promoting fairness and transparency in platform-to-business relations.

Data Protection

Ensuring right interpretation of the General Data Protection Regulation for the ad industry.

Follow the Money

Representing agency voice in discussions around an EU agreement between intellectual property rights holders and the advertising industry

industry initiatives

Solving industry issues for and with agencies

Viewability

EACA has launched the European Viewability Initiative in co-operation with WFA and IAB Europe.

Pitch Evaluator

Agencies can now assess how risky it is for them to get involved in a pitch.

Media Auditing

Following the Report ‘Auditing: Contract Compliance and Media Benchmarking – Rebuilding Trust’, advertisers, agencies and auditors started working on mutually agreed best practice guidelines.

Youronlinechoices.eu

Promoting this important industry initiative, which EACA is part of.

GDPR Consent Mechanism

Building a consent mechanism which will help agencies comply with the EU’s General Data Protection Regulation (GDPR).

awards

Euro Effies, Imc and care awards

Our Awards

Our three Award programmes, the Euro Effies for effectiveness, the IMC European Awards for promotional marketing and the Care Awards, in partnership with ACT Responsible, for social marketing, are an international showcase for the best agency work in their respective fields. They have all enjoyed a record year in 2017, with a significant rise in both the number and quality of entries.

The Euro Effie Awards showed, once again, that pan-European advertising campaigns can be super effective!

#euroeffies

Have a look at 2017’s Grand Prix winning case for Aldi!

Congratulations to Grey Europe on winning the Agency of the Year Award!

Alexander Schlaubitz

Vice President Marketing at Lufthansa, Jury Chair Euro Effies 2017

“I’ve had the honour to chair the Awards before. This is in my view one of the most prestigious marketing awards – anywhere. So I am absolutely thrilled to be a part of this jury.”

NEW in 2017: the Positive Change Euro Effie Awards!

This year’s competition involved a new category: the Positive Change Euro Effie Awards. This multi-national program, run in collaboration with the World Economic Forum, showcases how effective marketing communications with a purpose can make a positive difference for brands, society and the environment.

Check out the first Euro Effies Positive Change winners!

This year’s competition involved a new category: the Positive Change Euro Effie Awards. This multi-national program, run in collaboration with the World Economic Forum, showcases how effective marketing communications with a purpose can make a positive difference for brands, society and the environment.

Take a look at one of the big winners of this year, These Days with their campaign “Coins of Hope” which won 3 Golds and was awarded the Grand Prix.

Dita Charanzová

Member of the European Parliament, Jury President

«I look forward to seeing the new creative entries this year and to welcoming you to the 2017 Care Awards. Participating as a Jury Chair for the first time in the Care Awards last year left a strong mark on me.  I was impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. Marketing is a business tool that can have a strong impact, and not only in a business environment. The Care Awards recognize excellence in this form of communication to change people’s behaviur for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.»

Have a look at 2017’s Grand Prix winner: Baltic Sea Project / Aland Index by RBK Communication!

knowledge center

Providing agencies with knowledge and guidance

European Advertising Business Confidence Index

The Ad Index is released quarterly and informs agencies about the ad industry’s business confidence and their demand, employment and price evolution expectations. It is a great tool box for any managing director to help them make informed business decisions.

Industry Guidelines

The Industry Guidelines offer guidance to
agencies and their staff to meeting high quality
standards in the work they produce and in the
work place.

Reports and studies from across EACA members and the industry

You can now find studies, reports or thought leadership pieces on EACA’s website. This will make your search for the most relevant studies much faster and more fruitful. All content is searchable by topic. Dive in.

inspire!

our education hub

Our vision

Inspire! by eaca is a single European hub with education and training opportunities for all stakeholders in the communications industry that aims to raise industry standards, develop talent and boost dialogue and cooperation.

architecture_3.jpg

This year, the EACA International Advertising Summer School 2017 took place in Prague, Czech Republic. 68 students and young professionals worked on creating a campaign for client McDonald’s while being guided through the world of advertising and commercial communications by industry professionals.

 

250 young professionals in the European advertising industry have completed the 2017 European Advertising Certificate (EAC) exam with 93% achieving passes, continuing the success of previous years. 27 papers (12%) were awarded distinctions, which is 2% up on the percentage for last year.

The EACA Academy offers a wide range of seminars and workshops tailored to agency needs:

Trainers

Qualified trainers with in-depth experience of the agency business

Courses

Regular updates to content to keep up with industry developments

Our Achievements

Finalist at the European Associations Awards for Best Website 2017

Winner at the Association Awards for Best Website 2017

edcom

Our educational institute

Our educational institute, edcom, composed of 47 members from 19 countries, continues to work towards bridging the gap between academia and the agency world. Our principal aim is to help academics better prepare their students for the realities of today’s and tomorrow’s advertising business.

Ad Venture Competition

In response to a brief by client European Women’s Lobby, students from across Europe were asked to create a campaign around the topic of gender equality and women’s rights. After two rounds of judging, the top three finalists presented their campaigns at the edcom May meeting in Lisbon. This year’s edition had 83 team registrations, 60 submitted campaigns from 14 countries.

Tortoise outside

Thesis Competition

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. This year, 17 entries were assessed by the Research Committee in three rounds. The winners were awarded with travel, accommodation and a seat to the EACA International Summer School 2017.

 

edTalks

edTalks are 30 min online sessions which introduce issues, perspectives and new trends of the advertising industry. They are given by leading practitioners of the commercial communications industry.

 

Contact us

Dominic Lyle

Director General

Tamara Daltroff

Director of European Affairs

European Affairs Manager

European Affairs Assistant

Communications & Events Officer

Education & Training Manager

Visiting Young Entrepreneur

Communications & Events Assistant

In 2017, we not only adapted to changing circumstances but worked to lay the foundations for a wide range of exciting new activities for the future. Thank you to all our members for your continued support and commitment to EACA.