Date: June 13, 2018 Author: In Advertising

Last year in 2017, altogether 26 Directives and 249 Regulations were either adopted or amended by the European Union (EU) institutions.[1] Why does it matter for communications agencies?

If your company is based in the EU, chances are that at least some of these measures affect your business. All EU Directives are eventually transposed into national laws and Regulations are directly applicable to all parties concerned. Although there is no completely accurate or useful way of calculating the percentage of national laws based on or influenced by the EU, we should not underestimate their impact in making up the national legal order.[2] The Union has a considerable amount of law-making powers when it comes to rules concerning advertising services.

Date: April 4, 2018 Author: In Advertising
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In the spirit of our #adofthemonth tradition, we picked another excellent campaign worthy of the title!

Date: March 5, 2018 Author: In Advertising
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February was short and full of great ads!

Date: February 27, 2018 Author: In Advertising
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In the face of the growing social mood related to the migration crisis, we were asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie “Look Beyond Borders” was made. Moving, thought-provoking, important. The film, which has been seen by over 41 million people around the world, and the total reach of the campaign has built up to 930 million people, making it the most reachable in the history of global Amnesty International. That’s all with the media budget of, only, 23 €. Do you think that’s impossible? Well, I invite you to read further.

Date: February 1, 2018 Author: In Advertising
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We really love ads, and in January we picked an ad we really really loved!

Date: January 30, 2018 Author: In Advertising
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On the 1st of January, Bulgaria took over the presidency of the Council of the European Union, the EU’s main decision-making body. This means that Bulgaria sets the agenda and chairs national ministers’ EU meetings for a six-month period.

Date: January 23, 2018 Author: In Advertising

A number of excellent campaigns entered the Euro Effie Awards in 2017, proving marketing effectiveness within chosen categories. To assist 2018 entrants with their case preparation, we assembled two files (product&service/specialty category and Positive Change winners) featuring case study examples from the previous year. So, without further ado, let’s take a look at the first selection, shall we?

Date: January 12, 2018 Author: In Advertising

In 2016, the Euro Effie Awards celebrated its 20th anniversary and to mark the occasion, we teamed up with Kantar Millward Brown, the world leaders in communications research, to look back over the years and identify the ingredients of sales-effective advertising and to uncover the formula for a winning Euro Effie entries.

Date: November 15, 2017 Author: In Agency Life

Alena first discovered the surreal wonders of Photoshop and graphic design before starting to work as an intern at several advertising agencies and design studios. She proudly works at DDB Prague where she creates mesmerizing work for her beloved clients McDonald’s, Volkswagen and Four Seasons as a Junior Art Director.

Date: April 3, 2017 Author: In Agency Life
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I’ve spent about 4,194 days working in advertising. No two have been the same.

7.40am: I awaken to birdsong. It’s not birdsong. It’s an industrial drill boring a hole in the side of my house. Which is just as well, because I have an 8.30am breakfast meeting to get to and I was dreaming about a cat giving a Powerpoint presentation. I am not a morning person.


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