Subscribe to our mailing list

* indicates required
EACA 2018
By filling out the form, you consent to EACA sending monthly newsletters about our activities and notifications about event discounts using the MailChimp platform. No information will be passed on to other third parties or made public. You will have a right to unsubscribe at any point. Should you have any questions, please contact info@eaca.eu

Blog

Date: July 20, 2018 Author: In Members

On 1 July 2018, Austria took over the presidency of the Council of the European Union for the next six months. It will steer EU law-making with as many as 200 legislative proposals waiting on the table.

Although the previous Bulgarian Presidency managed to bring progress with some files, a significant challenge remains and the clock is rapidly ticking. The EU institutions are currently grearing up for the next European Parliament elections taking place in less than a year’s time. The new elected parlamentarians are set to enter the scene in Brussels in May 2019 causing political priorities once again to get reshuffled.

Date: July 9, 2018 Author: In Legal

On 5 July, the European Parliament voted to reject the mandate to start inter-institutional (“trilogue”) negotiations on the reform of the copyright directive with 318 to 278 votes.

The vote was the preliminary culmination of a nearly two-year period of intense lobbying by European rightsholders, publishers, online platforms, the civil society, and other groups.

Date: June 13, 2018 Author: In Advertising

Last year in 2017, altogether 26 Directives and 249 Regulations were either adopted or amended by the European Union (EU) institutions.[1] Why does it matter for communications agencies?

If your company is based in the EU, chances are that at least some of these measures affect your business. All EU Directives are eventually transposed into national laws and Regulations are directly applicable to all parties concerned. Although there is no completely accurate or useful way of calculating the percentage of national laws based on or influenced by the EU, we should not underestimate their impact in making up the national legal order.[2] The Union has a considerable amount of law-making powers when it comes to rules concerning advertising services.

Date: April 4, 2018 Author: In Advertising
Tags: , , ,

In the spirit of our #adofthemonth tradition, we picked another excellent campaign worthy of the title!

Date: March 5, 2018 Author: In Advertising
Tags: , ,

February was short and full of great ads!

Date: February 27, 2018 Author: In Advertising
Tags: , , , , ,

In the face of the growing social mood related to the migration crisis, we were asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie “Look Beyond Borders” was made. Moving, thought-provoking, important. The film, which has been seen by over 41 million people around the world, and the total reach of the campaign has built up to 930 million people, making it the most reachable in the history of global Amnesty International. That’s all with the media budget of, only, 23 €. Do you think that’s impossible? Well, I invite you to read further.

Date: February 1, 2018 Author: In Advertising
Tags: , ,

We really love ads, and in January we picked an ad we really really loved!

Date: January 30, 2018 Author: In Advertising
Tags: , , , , , ,

On the 1st of January, Bulgaria took over the presidency of the Council of the European Union, the EU’s main decision-making body. This means that Bulgaria sets the agenda and chairs national ministers’ EU meetings for a six-month period.

Date: January 23, 2018 Author: In Advertising
Tags:

A number of excellent campaigns entered the Euro Effie Awards in 2017, proving marketing effectiveness within chosen categories. To assist 2018 entrants with their case preparation, we assembled two files (product&service/specialty category and Positive Change winners) featuring case study examples from the previous year. So, without further ado, let’s take a look at the first selection, shall we?

Date: January 12, 2018 Author: In Advertising
Tags:

In 2016, the Euro Effie Awards celebrated its 20th anniversary and to mark the occasion, we teamed up with Kantar Millward Brown, the world leaders in communications research, to look back over the years and identify the ingredients of sales-effective advertising and to uncover the formula for a winning Euro Effie entries.

logo-white

CONTACT US
+32 2 740 07 10
info@eaca.eu