20 YEARS OF EUROPEAN EFFECTIVENESS!

21 June 2017 | 2pm to 6 pm

If you're a Strategist, a senior Client Services professional or on the client Marketing team, you can't afford to miss the first dedicated seminar for Marketing and Communications Effectiveness at Cannes. Effectiveness Uncanned offers unique insights by some of Europe's top Strategists and Marketeers into 20 years of European Effectiveness.

Check out the programme here!

Day
Hour
Minute
Second

14h00 | Effectiveness in our industry….opening thoughts
Gurdeep Puri, Founding Partner, The Effectiveness Partnership

14h10 | Making Effectiveness Matter at Ogilvy
Brian McCarter, EMEA CSO Ogilvy

14h30 | How to create consistency in Effectiveness
Matt Gladstone, Planning Partner, Grey London

14h50 | From being the disruptor to being disrupted. How harnessing data, reframing effectiveness and being a bit more pirate is helping eBay (re)disrupt commerce.
Dan Burdett, Head of Ebaylabs EMEA

15h10 | How to win a Grand Prix…or two…with the same client
George Bryant, CSO, The Brooklyn Brothers

15h30 | Why Effectiveness will save Creativity
Katie Mackay, Head of Planning, Mother

15h50 | Effectiveness Learnings from the IPA
Neil Godber, Head of Strategy JWT UK and Convenor of Judges 2018 IPA Effectiveness Awards

16h10 | Coffee break

16h20 | Effectiveness from an Agency CEO’s view point
Lucy Jameson, Strategist and former Agency CEO

16h40 | Making it work and count: the value of marketing effectiveness
Alex Schlaubitz, V.P. Global Marketing, Lufthansa; Euro Effie Jury Chair 2017

17h00 | Effectiveness - where the industry feels it stands right now?
Moderator: Harjot Singh – CSO EMEA McCann WorldGroup
Panel: Lucy Jameson, Gurdeep Puri, Brian McCarter, Katie Mackay, Alex Schlaubitz, Neil Godber, Dan Burdett

17h30 | Closing remarks

17h40 | Drinks / canapés

#effuncanned

SPEAKERS

<strong> <br />
<strong> Gurdeep Puri, </strong><br />
Founding Partner, <br /> <strong> The Effectiveness <br />
<strong> Partnership <br />

Gurdeep Puri,
Founding Partner,
The Effectiveness
Partnership
<strong> <br />
<strong> Brian McCarter, </strong><br />
EMEA CSO, <br /> <strong> Ogilvy <br />

Brian McCarter,
EMEA CSO,
Ogilvy
<strong> <br />
<strong> Matt Gladstone, </strong><br />
Planning Partner, <br /> <strong> Grey London <br />

Matt Gladstone,
Planning Partner,
Grey London
<strong> <br />
<strong> Dan Burdett, </strong><br />
Head of Ebaylabs EMEA, <br /> <strong> Ebay <br />

Dan Burdett,
Head of Ebaylabs EMEA,
Ebay
<strong> <br />
<strong> George Bryant, </strong><br />
CSO, <br /> <strong> The Brooklyn Brothers <br />

George Bryant,
CSO,
The Brooklyn Brothers
<strong> <br />
<strong> Katie Mackay, </strong><br />
Head of Planning, <br /> <strong> Mother <br />

Katie Mackay,
Head of Planning,
Mother
<strong> <br />
<strong> Neil Godber, </strong><br />
Head of Strategy, <br /> <strong> JWT <br />

Neil Godber,
Head of Strategy,
JWT
<strong> <br />
<strong> Lucy Jameson, </strong><br />
Strategist & <br /> <strong> former Agency CEO <br />

Lucy Jameson,
Strategist &
former Agency CEO
<strong> <br />
<strong> Alex Schlaubitz, </strong><br />
V.P. Global Marketing, <br /> <strong> Lufthansa, <br />
<strong> Euro Effie Jury Chair 2017 <br />

Alex Schlaubitz,
V.P. Global Marketing,
Lufthansa,
Euro Effie Jury Chair 2017
<strong> <br />
<strong> Dominic Lyle, </strong><br />
Director General, <br /> <strong> EACA <br />

Dominic Lyle,
Director General,
EACA
<strong> <br />
<strong> Harjot Singh, </strong><br />
CSO EMEA, <br /> <strong> McCann WorldGroup <br />

Harjot Singh,
CSO EMEA,
McCann WorldGroup

In partnership with

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CONTACT US
+32 2 740 07 10
info@eaca.eu

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