20 YEARS OF EUROPEAN EFFECTIVENESS!
21 June 2017 | 2pm to 6 pm
If you're a Strategist, a senior Client Services professional or on the client Marketing team, you can't afford to miss the first dedicated seminar for Marketing and Communications Effectiveness at Cannes. Effectiveness Uncanned offers unique insights by some of Europe's top Strategists and Marketeers into 20 years of European Effectiveness.
Check out the programme here!
14h00 | Effectiveness in our industry….opening thoughts
Gurdeep Puri, Founding Partner, The Effectiveness Partnership
14h10 | Making Effectiveness Matter at Ogilvy
Brian McCarter, EMEA CSO Ogilvy
14h30 | How to create consistency in Effectiveness
Matt Gladstone, Planning Partner, Grey London
14h50 | From being the disruptor to being disrupted. How harnessing data, reframing effectiveness and being a bit more pirate is helping eBay (re)disrupt commerce.
Dan Burdett, Head of Ebaylabs EMEA
15h10 | How to win a Grand Prix…or two…with the same client
George Bryant, CSO, The Brooklyn Brothers
15h30 | Why Effectiveness will save Creativity
Katie Mackay, Head of Planning, Mother
15h50 | Effectiveness Learnings from the IPA
Neil Godber, Head of Strategy JWT UK and Convenor of Judges 2018 IPA Effectiveness Awards
16h10 | Coffee break
16h20 | Effectiveness from an Agency CEO’s view point
Lucy Jameson, Strategist and former Agency CEO
16h40 | Making it work and count: the value of marketing effectiveness
Alex Schlaubitz, V.P. Global Marketing, Lufthansa; Euro Effie Jury Chair 2017
17h00 | Effectiveness - where the industry feels it stands right now?
Moderator: Harjot Singh – CSO EMEA McCann WorldGroup
Panel: Lucy Jameson, Gurdeep Puri, Brian McCarter, Katie Mackay, Alex Schlaubitz, Neil Godber, Dan Burdett
17h30 | Closing remarks
17h40 | Drinks / canapés