Euro Effies 2017 Round 1 Judging over
The judging procedure is conducted in two rounds. In each round a selection of around 25-30 senior members from a variety of marketing disciplines aim to evaluate entries based on proof that commercial communications was key to the success of the campaign. The round one jury is different to that of round two.
Each judge reviews around 15 cases across a range of categories. Only the effectiveness of each campaign is evaluated and only those campaigns which score at least 60 out of a possible 100 are eligible to go through to Round 2.
The evaluation of the cases is based 100% on effectiveness, according to each entry form and its evidence of results.
The Round 1 selection is about the cold hard facts such as the campaign background, business objectives, creative development, media strategy, and, most importantly, the proof found within the evidence of results which shows beyond any reasonable doubt the effectiveness of the choice and use of marketing communications.
Round 1 selection is handled entirely online.
For more information visit euro-effie.com.