The Evolution Lab 2017
October 16 @ 12:30 pm - October 18 @ 5:00 pm
The Evolution Lab 2017 will gather players from across the ad industry to debate how agencies can lead and benefit from the intersection of artificial intelligence and advertising. As companies sitting at the heart of the ad-land, agencies can effectively marry creativity, media planning and strategy with artificial intelligence, not only for the sake of their clients but to their own benefit, ensuring their relevance and prominence in the decades to come.
The event will be divided in 3 parts, each addressing different intertwining topics: how will artificial intelligence change the ad industry, how can agencies accommodate these changes and lead them, and how to address the challenges of newly redundant positions and ethics of data-driven advertising.