Interact Amsterdam 2017
May 23 - May 24
Two days of hard thinking, cutting-edge analysis, professional training sessions and, yes, fun, to understand and help define the new rules of engagement between marketers and consumers. It has become a cliché to say that digital advertising is at a crossroads. Users are spending more and more time on an increasingly diverse array of online activities that offer new and unique opportunities for brand engagement. But they have more and more ways to make sure that relationships are built on their terms – if at all. In parallel, marketers are putting increasing pressure on the delivery chain, demanding more transparency and accountability. European markets are seeing these trends in a variety of ways, but evidence of a “moment of truth” is everywhere. Bring your experience and vision to Amsterdam to learn, network and set the industry agenda for the coming year! Check out the Interact 2017 programme.