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SPEAKERS

S Loerke

Stephan Loerke, CEO, World Federation of Advertisers 

Stephan has been the CEO of the World Federation of Advertisers (WFA) since November 2003. During his tenure, WFA has doubled its corporate membership and has extended its network to 58 countries, significantly reinforcing the WFA’s presence in the world’s fastest emerging advertising markets. Prior to joining WFA, Stephan worked for L’Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York.

Tom Kinnaird, Chief Procurement Officer, WPP

For the past 15 years, Tom Kinnaird has been Chief Procurement Officer at WPP, where he is responsible for ensuring that WPP gets value for money from its +$5bn spend with external suppliers around the world. In addition to heading up WPP’s global procurement team, Tom works extensively on the design and delivery of WPP’s negotiation training and coaching curriculum, which delivers negotiation training to over 1,000 staff every year, across multiple cultures and geographies.

Tom Kinnaird

Tom Kinnaird, Chief Procurement Officer, WPP

For the past 15 years, Tom Kinnaird has been Chief Procurement Officer at WPP, where he is responsible for ensuring that WPP gets value for money from its +$5bn spend with external suppliers around the world. In addition to heading up WPP’s global procurement team, Tom works extensively on the design and delivery of WPP’s negotiation training and coaching curriculum, which delivers negotiation training to over 1,000 staff every year, across multiple cultures and geographies.

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Stephen Fidler, Brussels bureau chief, Wall Street Journal

Stephen has been Brussels Editor of The Wall Street Journal and Dow Jones Newswires since October 2009. He runs a bureau of 11 journalists and leads coverage from Brussels of the European Union and the euro zone. He writes a regular column and was part of a team of Journal reporters named as a finalist for the Pulitzer Prize in 2011 for their reporting on the euro-zone debt crisis. Before joining the Journal in London in March 2009, he spent 22 years with the Financial Times in senior roles, including international capital markets editor, Latin America Editor, defence and security editor, and U.S. diplomatic editor.

Monique Gerritsen, Senior Lecturer, Haute Ecole Economique et Technique

Monique holds a Master’s degree in Economic Sciences from the
Catholic University of Louvain (KUL). For over 20 years, she worked as Client Services Director and as a member of the Management team in several international communications agencies (JWT, Grey Worldwide, McCann Erickson and Young & Rubicam) and managed clients in different sectors on a national and an international level. Guest lecturer at EPHEC since 1999, she started to teach in 2002 and helped to found the communication option in the Haute Ecole EPHEC’s Marketing section. Representing EPHEC, she is an edcom Research Committee and Board member.

Monique Gerritsen

Monique Gerritsen, Senior Lecturer, Haute Ecole Economique et Technique

Monique holds a Master’s degree in Economic Sciences from the
Catholic University of Louvain (KUL). For over 20 years, she worked as Client Services Director and as a member of the Management team in several international communications agencies (JWT, Grey Worldwide, McCann Erickson and Young & Rubicam) and managed clients in different sectors on a national and an international level. Guest lecturer at EPHEC since 1999, she started to teach in 2002 and helped to found the communication option in the Haute Ecole EPHEC’s Marketing section. Representing EPHEC, she is an edcom Research Committee and Board member.

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Helen Brown, Global Chief HR & Talent Officer, MediaCom 

Helen started her career as a creative and over the next 25 years gained experience in leading advertising, digital and marketing agencies. She focuses on how agencies can improve business performance through better talent management. Having joined MediaCom in 2009 as the first ever Global Chief HR & Talent Officer, Helen’s mission has been to embed the business’s core principle of People First into everyone’s everyday experience of our culture.

Richard Brooke, Media Operations and Strategy Director - Europe, Unilever

Richard’s career covers all parts of the media world having worked in media owners, agencies, consultancies and now as a client. Based out of Rotterdam he is responsible for Media operations and strategy in both Eastern and Western Europe. He describes himself as a media generalist, comfortable in discussing any part of this fascinating industry.

richard brooke

Richard Brooke, Media Operations and Strategy Director - Europe, Unilever

Richard’s career covers all parts of the media world having worked in media owners, agencies, consultancies and now as a client. Based out of Rotterdam he is responsible for Media operations and strategy in both Eastern and Western Europe. He describes himself as a media generalist, comfortable in discussing any part of this fascinating industry.

Janet Markwick_Headshot

Janet Markwick, COO, Grey EMEA

Janet joined Grey in February 2008 as CFO Grey London, two years ago Janet joined the EMEA team as Chief Operating Officer. Having spent the majority of her career working for leading brands including Coca Cola and Sony Electronics where she worked across a broad range of business functions. She has brought a wide range of business
experience from the client world to Grey and has played a pivotal role in helping Grey deliver double digit growth in both revenues and profit margins. She is driven by the challenge and desire to grow and improve our business.

Arnoud Versluis, Lecturer Marketing, NHTV Breda, University of Applied Sciences

Arnoud started out as Marketing Manager at De Jong Intra Vakanties (DJIV), a big tour operator in the Netherlands, where he gained experience in all facets of marketing, including sponsorships and advertising campaigns. After leaving DJIV, Arnoud went into the world of advertising and became account manager at Pluspoint & Partners.He then worked in the financial sector after which he started passing on his rich knowledge to new generations.

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Arnoud Versluis, Lecturer Marketing, NHTV Breda, University of Applied Sciences

Arnoud started out as Marketing Manager at De Jong Intra Vakanties (DJIV), a big tour operator in the Netherlands, where he gained experience in all facets of marketing, including sponsorships and advertising campaigns. After leaving DJIV, Arnoud went into the world of advertising and became account manager at Pluspoint & Partners.He then worked in the financial sector after which he started passing on his rich knowledge to new generations.

Sarah Logan, Head of Marketing & Industry Partnerships, EMEA Google Digital Academy

Sarah’s 17 years of experience in media and advertising have spanned publishing, TV sponsorship and online media sales. She’s spent the last eleven years at Google in both Australia and the UK working specifically with media agencies and then more recently as head of Google’s award winning Squared programmes. Since returning from maternity she has taken on the executive sponsor role for all things Squared at Google and also leads Marketing and Industry Partnerships for Google’s Digital Academy team across EMEA.

sarah-logan
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+32 2 740 07 10
info@eaca.eu

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