Advertising Association – Advertising Pays 3: The value of advertising to the UK’s culture, media and sport

Advertising’s primary role in society is economic. It helps to fuel growth, competition and innovation, while enabling firms to bring people better, more affordable products and services.

This report examines the impact of advertising on the media, and on the activities that people enjoy in their everyday lives. An estimate of the “individual value” is made that this amounts to – the value, translated into monetary terms, of the perceived benefits people get from using services that are free or subsidised by advertising. The focus lies on television, radio, online services, newspapers and magazines, cinema and the arts, and sport.

You can access the Report here.

logo-white

CONTACT US
+32 2 740 07 10
info@eaca.eu

Subscribe to our mailing list

* indicates required

New Pitch Evaluator launched!

Agencies can now quickly assess how risky it is for them to get involved in a pitch. Check it out!