IAB Europe – AdEx Benchmark 2015

The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed a €30bn net addition to the online ad market in the last 10 years. All markets participating in the study recorded positive growth, a total of twenty markets grew double-digit for the second year running (three markets recording 30%+ growth, a further nine showing 20%+ growth and a further eight 10%+ growth). Mobile and video formats continue to show strong growth.

European Online Advertising surpasses TV to record annual spend of €36.4bn

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Agencies can now quickly assess how risky it is for them to get involved in a pitch. Check it out!