EPC Global Media Trends Book 2014 – 2015

The European Publishers Council (EPC), representing Europe’s leading media organisations, is delighted to present, for the third year running, the EPC Global Media Trends Book to inform both appropriate regulation as well as media business strategies worldwide.

The report provides a detailed survey of the digital media landscape with over 500 data sets and an in-depth analysis of global digital media revenue and usage trends.

Key findings in this year’s report include:

  • Internet advertising spend is poised to exceed TV adspend in many parts of the world before the end of the decade;
  • Investment in technology overtakes product development as priority for efficiency;
  • Lack of talent in emerging areas (technology, internet) is the most cited barrier to growth in media companies 2013 to 2014
  • Native advertising and content marketing are the top priority for marketers;
  • The use of mobile to access the Internet around the world has doubled in one year;
  • E-commerce on mobile and tablets has grown dramatically;
  • Global newspaper industry ad-spend share is expected to drop from 16.9 percent in 2013 to 13.7 percent by 2018;
  • Digital news subscriptions are growing in the double digits since 2013;
  • The 19-35 age group (millennials) consume little live TV compared to their older counterparts;
  • Worldwide, millennials consider the internet, including social media, the most credible news source

The data in this book is presented to readers by the EPC as an invaluable tool to inform both media business strategies and appropriate regulation worldwide.

Download the press release here and the executive summary here.

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