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Global Intelligence: 2018 The Year Ahead

Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over the coming year. Called 2018 The Year Ahead, builds on Zenith’s previous annual trends reports, this year acknowledging that many areas of real opportunity for marketers have been developing over the past couple of years.

Zenith has clustered these areas of emerging of opportunity and focus under four headings:

Trust (Brand communication in a post-truth world, Blockchain driving trust and transparency), Inclusivity (Brand purpose in an era of social protest, Rethinking targeting: the rise of perennial marketing), Immediacy (On-demand brand experience, AI powering consumer engagement), Seamless Interaction (Shopping from live-stream content, The impact of voice technology).

Download the report here.

 

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