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IAB Europe – AdEx Benchmark 2016

The AdEx Benchmark H1 2016 study reveals that online advertising grew 13.4% to €18.6bn for the first half of 2016 from €16.4bn in H1 2015 and is expected to continue double-digit growth for the full year of 2016. According to the study, mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%. Mobile display was particularly prominent in the CEE region where it experienced a growth of more than 100%. The CEE region helped to drive the overall growth with an increase of 16.2% whilst the more mature markets in Western Europe experienced a growth of 13.1%.

IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%

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By filling out the form, you consent to EACA sending monthly newsletters about our activities and notifications about event discounts using the MailChimp platform. No information will be passed on to other third parties or made public. You will have a right to unsubscribe at any point. Should you have any questions, please contact info@eaca.eu