Evolution Lab is an agency window into the future.

#EvoLab is a 3 day agency gathering where national agency associations’ directors, international advertising and media agency networks, academics and top agency executives meet to discuss burning industry issues and future needs.

The Evolution Forum will:

  • Identify current skills gaps and future needs
  • Determine which role education can and should play according to these needs
  • Spot expectations from key players of the new complex advertising reality
  • Discuss how to involve broader industry
Day 1
Day 2
Day 3
Day 1

Monday 17 October

12.30 | Lunch for National Directors

14.00 | Welcome by NAC Chair, Tania Banotti

14.05 | Breaking point for agency-client relationships?

Stephan Loerke, CEO of the World Federation of Advertisers, will join us for an honest talk about what clients want from agencies today/tomorrow and about often dysfunctional relationships and how to fix them.

15.00 | Coffee break

15.15 | Lessons of 2016 for 2017: What will you do differently?

A moderated discussion about what went wrong in 2016 for your association and what you will do to change it in 2017. Associations’ directors are also invited to share their successful moments while running associations in 2016 and plans for 2017.

17.30 | Meeting closes

19.10 | Depart hotel to La Photographie Galerie

19.30 | EACA networking dinner

22.30 | Return to hotel

Download the full programme here.

Day 2

Tuesday 18 October

09.00 | How to level the odds in procurement

Tom Kinnaird, Chief Procurement Officer, WPP
Tom is one of the leading experts in the agency world and will share his perspective on how agencies can better manage procurement negotiations with their clients.

10.00 | European pitch practice

We will present the results of the first Europe - wide pitch gudelines and best practices survey.

10.45 | Inspire! by EACA

Training Tomorrow’s Talents - an introduction to our new inspiring programme.

11.15 | Coffee break

11.30 | Brussels agenda

The latest industry and legislative developments at EU level

12.00 | Annual General Assembly

-Opening and President’s Overview
-EACA financial report
-Councils’ reports

12.45 | Lunch 

13.15  | Quo vadis Europe?”

Discussion on the future of the European Union with Stephen Fidler, Brussels bureau chief, Wall Street Journal

Evolution Forum “Identifying and meeting future skills needs for agency talents”

14.00 | Talent Revolution Survey 2016

Sarah Logan, Head of Marketing & Industry Partnerships, EMEA
Google Digital Academy

14.45 | Coffee break

15.00-16.30 | Panel discussion: Moderator: Monique Gerritsen, Haute Ecole Economique et Technique, Brussels, Belgium

-Helen Brown, Global Chief HR & Talent Officer, MediaCom
-Arnoud Versluis, NHTV University of Applied Sciences, the Netherlands
-Janet Markwick, COO, Grey EMEA
-Richard Brooke, Media Operations and Strategy Director - Europe, Unilever

19.00 | Euro Effie 2016 Cocktail Reception

20.00 | Euro Effie Awards 20th Anniversary Gala 2016

Download the full programme here.

Day 3

Wednesday 19 October 

10.00/14.00 | Effie Partner Meeting

09.30 | edcom members’ meeting

One of the highlights of the meeting is the planning of the 2016-2017 academic year and the Ad venture student competition.

12.45 | Break

13.15 | edcom board meeting

The edcom board will particularly focus on the objectives of the edcom President for the remaining term and on edcom’s 10th anniversary in 2017.

14.15 | Break

14.30 | edcom research committee meeting

The edcom research committee will look into the thesis competition 2016/2017 as well as further research projects and opportunities.

16.00 | Meeting closes

Download the full programme here.

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