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EACA 2018
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European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

September 11, 2018

The European Authority announces the appointment of three independent, media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe.

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EACA publishes position papers on Digital Tax and ‘New Deal for Consumers’ proposals

September 5, 2018

Following the European Commission’s proposals for new legislation on digital tax and consumer protection last spring, EACA has issued two position papers.

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Surging confidence in the European advertising business slows down in the second quarter of 2018

August 1, 2018

The rise of business confidence in the European advertising and marketing sector has come to a halt in Q2/2018, according to the latest AdIndex.

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The must-attend event for next-generation TV advertising. 

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