In April Minsk will become a creative capital of Europe

On April 19-21, Minsk will host Tenth International Advertising and Marketing Festival White Square – one of the leading creative festivals in Eastern Europe.

Historically being a mediator of avant-garde ideas, Belarus is proud to be a motherland of the world famous Malevich and Chagall, and is recently getting more and more recognized thanks to innovative projects in IT sphere World of Tanks, Viber and MSQRD, and in communications industry – to White Square Festival that will celebrate its tenth anniversary this spring.

On February 15, White Square has announced the jury cast represented by industry well-known figures as Fabien Teichner, Serviceplan, France – holder of 26 Cannes Lions who helped the agency he worked at to get into TOP-5 French agencies by The Gunn Report for 5 years; Dries De Wilde, Duval Guillaume, Belgium – holder of 20 Cannes awards who has several years ago taken the second position in Global Copywriters Ranking; Firas Medrows, DDB Dubai, UAE – in 2014 included into TOP 50 ECDs Worldwide; Kosuke Takeshige, DENTSU INC, Japan – Creative Director of one of the most awarded agencies globally; Evgeny Primachenko, Wieden+Kennedy Amsterdam, The Netherlands – holder of almost all possible prestigious awards including 19 Lions from Cannes; Magnus Ivansson, Perfect Fools, Sweden – holder of Black D&AD pencil, Titanium and Grand prix in Cannes among 100 other trophies; Malek Ghorayeb, Leo Burnett Beirut, Lebanon – in 2015 being included into the Ranking of the most awarded CDs in the world according to Big Won Report; Darya Ovechkina, Voskhod, Russia – Senior Copywriter of the leading agency in Russian ad industry holding over 400 awards and 6 times being named Agency of the Year in Russia; Vitaly Kokoshko, Kinograf, Ukraine – founder of the agency that has been awarded as the most effective agency of the year in Ukraine for 3 times based on results of Effie Awards.

Here are all the jury categories of tenth White Square.

White Square will contain not only contest program but various educational and evening ones. Lots of the jury members will become headliners of business program of the Festival and share successful international experience in creation of efficient creative projects and secrets of effective brand communications. 

To learn more about the juries and speakers you can go to official website Judging on presented above star team White Square will indeed gather in Minsk the brightest representatives of creative industry from all over Europe.

Detailed information about participation rules and entry submission is provided on

*Jury cast might have some slight changes and additions.

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