2023 EACA Publications Recap
The EACA team prepared a recap of EACA publications and releases throughout 2023 to read whenever you are seeking inspiration and want to learn different perspectives.
Don’t miss the chance to catch up with the publications of the last months!
Organisational Health, the New Competitive Advantage in a Post-COVID World
This publication brings together the HCC members, who are experts in healthcare comms to explore the factors contributing to success within and beyond the workplace.
Artificial Intellingence and Copyright Paper: Unveiling the Legal Challenges
The paper explains the key concepts of AI and generative AI and how they are transforming industries nowadays, focusing primarily on copyright issues.
The Secret Behind Ideas that Work – Effie Europe in collaboration with Kantar
Effie Europe partners with Kantar for releasing this study drawing out five key lessons for creating effective advertising from Effie Europe winning ads.
Hoooray, Crisis! – ENG Version of the Playbook from Our Member ACC Belgium
EACA published the English translation of “Hoooray, Crisis!” by (ACC Belgium) revealing how strong brands thrive during times of recession.
2023 Global DEI Census
After a first successful census in 2021, this edition shed new light on the evolution of how individuals perceive inclusion in our field.
She is a Keeper
This playbook showcases 35 policies implemented successfully across countries and corporations to retain women in the industry.
Should I Stay or Should I Go?
The initiative is based on the results of a survey revealing the mismatches between the new generation of talent (Gen Z) and industry recruiters.