EFFIE EUROPE

We know the winners of the 2020 edition! Check out who scooped the Grand Effie, Agency of the Year title and discover the rest of the winners!

Manifesto for the 2019-2024 political cycle

Read our priorities & principles for the next European Commission and the European Parliament.

WELCOME TO EACA, THE HOME OF

COMMUNICATIONS AGENCIES IN EUROPE

WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE

What we do

We represent the interests of communications agencies in Europe.

Our Industry section provides useful information on industry market trends.

EACA offers a broad range of educational and training
tools.
 EACA runs two advertising awards annually: the Effie Awards Europe and the IMC Awards.

Is advertising the Orlando Bloom of the corporate world?

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Transforming Sustainability into A Competitive Advantage

On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.

Connecting with audiences while doing good

At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.

Are The New Identity Solutions Working? Let’s Talk Numbers

On 15 April, EACA participated in the webinar organised by IAB Europe “Are The New Identity Solutions Working? Let’s Talk Numbers”. This webinar is part of a series of meetings aimed at explaining the challenges and perspectives of using first-party cookies.

How does social media change our (political) behaviour?

On 7 April, EACA participated in a webinar hosted by EU DisinfoLab featuring the lead authors of the recent European Commission Joint Research Centre (JRC) report, Technology and Democracy: Understanding the Influence of Online Technologies on Political Behaviour and Decision-Making.

Why Audience Addressability is the Biggest Opportunity for Digital Advertising in 2021?

On 8 April, EACA participated in the webinar “Industry Insider with PubMatic – Why Audience Addressability is the Biggest Opportunity for Digital Advertising in 2021” organised by IAB Europe. The webinar discussed the key new techniques that will enable advertisers and publishers to access addressable audiences.

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