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International Agencies’ Council
IAC Vice Chair

John Wright
Chief Growth Officer,
Regional Officer UK & Europe
McCann Worldgroup
EACA IAC Vice Chair
MISSION
To champion the collective voice of internationally active creative agencies across Europe. We foster collaboration, navigate cross-border challenges, and advocate for regulatory environments that support creative freedom and operational agility. Our mission is to empower global agencies to lead with creativity, thrive through innovation, and uphold the highest standards of ethics, effectiveness, and inclusivity in every market they operate.
VISION
To be the leading European platform for international agencies uniting diverse talent, amplifying the value of creative effectiveness, and shaping an inclusive, sustainable, and forward-looking communications industry across borders.








