Media Agencies' Council (MAC)

Johan Boserup
Global CEO Investment, Omnicom Media Group
Council Chair

Chair: Johan Boserup, Omnicom Media (elected 2019).

My ambition for the Media Agency Council is to develop a group that can speak on behalf of the media agencies on key industry issues. I envisage the MAC to be a point of engagement for cross-industry collaboration. I strongly believe that we need more collaboration to transform our industry for the better.”

Vision: To be an industry voice for media agencies engaging with other industry stakeholders and policy-makers in Europe and globally.

Mission: To be a forum for media agencies, where we can establish common ground across the industry driving the wider agenda for the industry. In doing this, we will agree and communicate positions on industry issues, create guidelines for good governance as well as implement joint initiatives with other industry bodies.