In the spirit of our #adofthemonth tradition, we picked another excellent campaign worthy of the title!
However, with so many excellent campaigns in store, it was certainly not an easy task.
To name a few, Amnesty International UK and VCCP Agency joined forces to stage a living installation “The Undeniable Wonder of Family Life” over Mother’s Day weekend to highlight the importance of reuniting refugee families. While the National Gallery of Prague and Geometry Prague captured our attention with the “Touching Masterpieces” campaign bringing iconic sculptures to life for the blind through a unique VR experience, “Get There with wiggle” by Dark Horses Sports Marketing made us want to leave the city and dive into the wild!
In the end, “Save Our Species” by Lacoste and BETC Paris took the crown. In an effort to raise awareness for endangered species, the brand temporarily replaced its iconic crocodile logo with the selected number of animals facing extinction.
The “Save Our Species” also kicked off a three-year partnership between the brand and International Union for Conservation of Nature (IUCN) and marked the first time Lacoste has ever initiated a logo change.
Client – Lacoste
Client Management – Sandrine Conseiller, Felipe Oliveira Baptista, Mylène Atlan, Stéphanie Tournier
Agency – BETC Paris
Agency Management – Bertille Toledano, Fanny Buisseret, Benjamin Veaute
Chief Creative Officer – Rémi Babinet
Creative Director – Antoine Choque
Copywriter – Céline Mazza, Olivier Aumard
Art Director – Jonathan Baudet-Botella
Ad Assistant – Benoît Ferran
Stategic Planner – Céline Mazza
Head of Activation Strategy – Julien Levêque
Producer – Karine Manzic
Production Company – ALLSO
Producer – Franck Annese
Music – Demon