At EACA, we address our member’s regulatory concerns, to ensure that the voice of communications agencies is heard in Brussels and beyond.
Find out more about what we are working on:
Political advertising is under scrutiny as regulators push for greater transparency. While we support the need for legislation, we want to ensure commercial advertising remains outside its scope.
Substantiating Green Claims
With an increasing number of brands looking to market their products and services as environmentally friendly, regulators are tightening the rules on effectively substantiating green claims.
Online mis- and disinformation is of major concern for industry and regulators alike. At EACA, we support and promote the work media agencies do to to address and resolve this problem.
Targeting and Transparency
The way online advertising works is changing. At EACA, we want to ensure that targeted advertising, in line with GDPR and with proper consent, will remain an option for advertisers.
Overview of the key advertising-related challenges and relevant legislation that has been either implemented or proposed to tackle these issues, both at the EU and Member States Level.
Public Affairs Manager