Advocacy
ADVOCACY
At EACA, we address our member’s regulatory concerns, to ensure that the voice of communications agencies is heard in Brussels and beyond.
Find out more about what we are working on:
Ad Taxation
The roll out of Digital Services Taxes has created unintended financial and administrative burdens for agencies. EACA is working to reduce the impact of these changes.
Political Ads
Political advertising is under increased scrutiny as regulators push for greater transparency. While we support the need for legislation, we want to ensure commercial advertising remains outside its scope.
Substantiating Green Claims
With more and more brands looking to market their products and services as environmentally friendly, regulators are tightening the rules on substantiating green claims.
Tackling Disinformation
Online mis- and disinformation is of major concern for industry and regulators alike. At EACA, we support and promote the work media agencies do to tackle this problem.
Targeting and Transparency
The way online advertising works is changing.
At EACA, we want to ensure that targeted advertising, in line with GDPR and with proper consent, will remain an option for advertisers.
Regulation of Online Advertising Market
Regulators have been concerned about enhancing transparency between ad-tech stakeholders, brands and publishers to increase market competition.
Alexis Bley
Public Affairs Manager