Consumer Rights

Consumer Rights

EACA members are strongly committed to ensuring that advertising is honest, legal, decent, truthful, prepared with a sense of social responsibility and created with due respect to the rules of fair competition. This is reflected in their adherence to voluntary codes and standards – self-regulation - which often go beyond legal obligations. In doing so, they promote and protect the reputation and brands of their clients, making sure that advertising-related interactions with consumers are based on trust and transparency.

In April 2018, the European Commission released its 'New Deal for Consumers' package which introduces amendments to four existing Directives, including the Unfair Consumer Practices Directive (UCPD) and the Consumer Rights Directive (CRS) (“the Omnibus Directive), which were adopted by the European Parliament a year later. In addition, the package includes a new Directive on collective redress.

Whereas EACA perceives the consequences of the proposal on communications agencies to be of rather indirect nature, EACA would like to express caution regarding potential substantial and detrimental impact on advertising self-regulation and unnecessary new provisions and inconsistencies with existing regulation. EACA engages with other advertising industry stakeholders to advocate for balanced solutions.

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