Data Protection & Privacy

Data protection has been at the core of significant new regulation affecting not only communications agencies, but all businesses that process the personal data of EU citizens.

After the adoption of the General Data Protection Regulation (GDPR), EACA participated in consultations regarding the interpretation of the rules and facilitated the implementation of the new requirements with its membership.

Today, EACA continues to particularly engage in the discussions surrounding the ePrivacy Regulation, which particularises and complements the data protection regulation further by setting up specific rules concerning data confidentiality in the electronic communications sector.

Related documents

ePrivacy Regulation

• Joint industry letter (February 2019)
• Joint industry letter (November 2018)
• Joint industry letter (September 2018)
• Statement (April 2018)
• Joint industry letter (March 2018)
• Joint industry amendments (February 2018)
• ‘Like a Bad Movie’ industry campaign (October 2017)
• Statement (January 2017)
• Position paper (March 2016)

GDPR

• Guidelines for agencies (February 2018)
• Response to guidelines on consent (January 2018)
• Webinar for agencies (December 2017)
• Response to guidelines on profiling (November 2017)