Disinformation

Disinformation

Green Circle Social Media Platforms Mind Map

EACA recognises the importance to address the challenges associated with the dissemination of disinformation. The exploitation of online advertising on “fake news” not only causes public harm but also causes harm to businesses, brands, and their reputation, which depend heavily on consumer trust. Furthermore, since online advertising is the main source of revenue for the diverse media landscape in Europe, we want to work towards ensuring that we support quality journalism and cutting off the financial incentives to purveyors of disinformation. EACA and four of its association members are signatories of the Code of Practice on Disinformation. In this context, EACA is committed to raising awareness among its membership of the Code and encouraging them to commit, for example, to increase scrutiny around ad placements and transparency on why users see certain ads.