'Follow the Money'

'Follow the Money'

'Follow the money' is an initiative of the European Commission aimed at disrupting the advertising-based revenue flow for commercial-scale IP-infringing activities through voluntary agreements. EACA signed the Memorandum of Understanding (MoU) on 25 June 2018, committing to encouraging its members to sign the MoU and to minimise the placement of advertising on websites and mobile applications that infringe copyright or that disseminate counterfeit goods on a commercial scale. The effectiveness of the MoU is monitored quarterly over a one-year assessment period.

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