'Follow the Money'

'Follow the Money'

'Follow the money' is an initiative of the European Commission aimed at disrupting the advertising-based revenue flow for commercial-scale intellectual property infringing activities through voluntary agreements. EACA signed the Memorandum of Understanding (MoU) on 25 June 2018, committing to encouraging its members to sign the MoU and to minimise the placement of advertising on websites and mobile applications that infringe copyright or that disseminate counterfeit goods on a commercial scale. Due to successful results in the initial one-year assessment period, the signatories and the European Commission have decided to continue with the initiative.

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