Online Platforms

Online Platforms

In April 2018, the European Commission released the Draft Regulation on promoting fairness and transparency for business users of online intermediation services (“platforms”). The final legislation was officially published in July 2019.

EACA welcomes the determination to increase the transparency and fairness around platforms. However, EACA is disappointed at the EU institutions’ lack of ambition regarding the scope of the legislation. Under the Regulation, only a very narrowly defined set of business users are able to benefit from increased transparency and fairness. Advertising and media agencies that work closely with online intermediation service providers therefore do not benefit from increased bargaining powers when it comes to ensuring fair, transparent and balanced trading practices and allowing data given by providers of online intermediation services to be verified.

EACA considers the narrow scope a missed opportunity given the momentum that the draft proposal has created. Pending any future changes, EACA has been invited to join the Observatory on the Online Platform Economy as an observer and will continue raising awareness of the problems that the advertising agencies face.

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