EACA members are committed to responsible advertising standards including the prevention of gender stereotypes. For this reason, EACA has joined the United Nations’ “Unstereotype Alliance”.
In 2018, as one project under the Alliance, EACA and its European Institute for Commercial Communications Education (edcom) launched a call for entries for the eleventh annual advertising student competition, Ad Venture, in collaboration with Let Toys Be Toys.
The aim of the campaign was to motivate parents to challenge gender-stereotyped marketing aimed at children.
- Ad Venture winner announced (2018 - 2019 edition)
- ‘EACA launches student competition aimed at getting rid of stereotyping in toy marketing’ (October 2018)
- ‘EACA joins Unstereotype Alliance’ (June 2018)