Regulation of Online Advertising Market

Regulation of Online Advertising Market

Regulators have been concerned about enhancing transparency between ad-tech stakeholders, brands and publishers to increase market competition.

The upcoming regulatory framework increases transparency between advertisers and online platforms and thus also agencies, particularly through the Digital Markets Act (DMA). The legislation should notably ensure better price transparency on the advertising market and will ensure that advertisers have access to performance measuring tools for their campaigns.

Find out more in our Policy Brief!

RESOURCES

EACA Comment the DMA Proposal
EACA Policy Brief – Digital Markets Act