Thursday, 26 March
Day meetings at Havas office, Avenida da Liberdade, nº 252, 1250-149
EACA Board meeting – 09:00–12:30
Welcome lunch for all EACA members – 12:30–14:00
During lunch we will be joined by Mary O’Sullivan, Ad Net Zero Europe, who will share an update on the European chapters
Council meetings – 14:00–17:30 CAC/MAC/NAC/IMPACT/HCC/edcom
Evening at Casa do Alentejo, R. das Portas de Santo Antão 58, 1150-268, Lisbon
EACA Besties 2026 Ceremony Dinner – 19:00 onwards
EACA "Transformation in Action" Conference Line-Up in Lisbon
Friday, 27 March / EACA "Transformation in Action" Conference
Morning Conference at The One Palácio da Anunciada, R. das Portas de Santo Antão 112 134, 1150-268
Welcome by EACA President – 9:00 – 9:15
Transforming the Agency/Client Relationship – 9:15 – 9:45
- Moderated by Charley Stoney, CEO, EACA
- Grand Effie Portugal 2025 Winners: Maria do Carmo Silveira, Ageas – Médis Portugal & João Ribeiro, SaTG
- Grand Prix CCP (Portuguese Creative Club) 2025 Winners: Mónica Sousa, IKEA & Susana Albuquerque, UZINA
Transforming the Agency Business Model – 9:45 – 10:30
How Procurement Perceive the New Agency Model & Feedback on the VoxComm Guidance Paper: Panel Discussion
- Moderated by Fiona MacArthur, Chief Growth Officer EMEA, dentsu
- Daniel Ebert, Head of Global Procurement, Beiersdorf
- Rebecca Bellairs, co-Founder and CEO, pitchd.ai
- Ed Palmer, Director of Value, IPA
Transforming the Industry Together – 10:30 – 11:00
- Fireside Chat – Stephan Loerke, CEO, WFA & Christian de la Villehuchet, EACA
COFFEE BREAK – 11:00 – 11:15
Transforming How We Perceive the Over-50s by IPSOS – 11:15 – 11:45
- Session by Eleanor Thornton-Firkin, Head of Creative Excellence at IPSOS.
Transforming How We Work with Policymakers – 11:45 – 12:15
- The EU Policy Impacting Our Industry – Mónika Magyar, Head of Public Affairs, EACA
- First VP, European Parliament, Sabine Verheyen to launch the “Effie for Democracy”
Transforming Europe’s Digital Future – 12:15 – 12:45
- Interview with Bernardo Correia, Secretary of State for Digitalisation in Portugal
- Conducted by Erik Lassche, APAP VP and CEO of Fullsix Portugal
LUNCH