The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, visit www.eaca.eu.

Episode #6: Effectiveness

Episode #6: Effectiveness In our sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives Corina Bratu (Strategy Director, Leo Burnett Romania) and Hélène Dusseaux (Senior Brand Director, Brand Building Innovation &…

Episode #4: Talent vs Industry

People at the office looking at the screen

Episode #4: Talent vs Industry At the core of the communication industry and culture is indeed its talent. With strong talent, there could be a strong impact on the brands and consumer’s behaviour. However, nowadays the industry finds it difficult…