Default image

Mattijs Devroedt

Mattijs is a senior strategic planner at Wieden+Kennedy Tokyo, where he looks after Nike Japan and Nike South-Korea. Before moving to Japan, Mattijs worked at adam&eveDDB London, Ogilvy London and Duval Guillaume in Belgium. In 2014, Mattijs won a Gold EACA Euro EFFIE award for his work for Expedia.

A day in the life of a Planner

After having worked as a planner in Belgium for about three years and London for about 4 years, I moved to Tokyo to join Wieden+Kennedy last summer. It meant learning everything fresh. How to think, how to talk, how to…