It’s time to re-brand adland
Advertising is not supposed to be annoying; it’s supposed to be fun. It’s not supposed to be perceived as evil, but as the economy’s bloodline.
Stevan Randjelovic
Stevan is managing EACA’s regulatory and public affairs. He is focusing on repercussions of tech developments on data protection, audiovisual, e-privacy and other policy aspects. As an avid ad fan, he closely follows industry developments, and cheers for agencies!
Legal challenges for advertising in 2017: what’s in store for agencies?
2017 is not even in full swing yet, but we can already expect big advocacy battles in Brussels on a couple of crucial files which will determine advertising in Europe for the following decade or so. The regulatory pressure has…
Agencies: Thought Leaders of the Ad Industry
Remember that airline ad making you miss your mum instantly, or that beverage commercial giving you chills? Neither do I. But I am positive that you have a favourite funny creative piece or a strategically placed ad, both of which passed through the hands of an agency, in one way or another. Agencies have always been at the heart of the greatest and most memorable campaigns the world has ever seen.