IMPACT Awards 2024 Winners

The EACA IMPACT Awards honour the most outstanding achievements in Interactive Marketing, Promotion, and Activation across Europe. Each year, the brightest minds in the industry come together to celebrate campaigns that redefine how brands connect with people.

In the 2024 edition, LaSanta (Spain) took home the prestigious Grand Prix for Banco Santander’s innovative SMUSIC campaign—a bold fusion of music and marketing that resonated with younger audiences and delivered real business results.

The Awards, organised by the European Association of Communications Agencies (EACA) and the IMPACT Council, are open to national award winners of the six IMPACT member countries: the Czech Republic, Greece, Ireland, Italy, Spain, and the United Kingdom, and upon invitation.

This archive showcases the Grand Prix and Gold winners from the last three editions, highlighting creativity that drives impact.

B2B Marketing Category

Brand/Loyalty Category

Cause, Charity/Non-profit Category

Digital Category

Innovation Category

Integrated Category

Shopper Category