Back to school, back to business! This September, EACA Chats returns with a double feature you won't want to miss.
Advertising to Over 50s by Eleanor Thornton-Firkin (Ipsos)
8 September, 15:00 CET
Are you overlooking an audience worth 5.7 trillion euros? Consumers aged 50+ are a major commercial opportunity, yet they're still overlooked or misrepresented in much of today's marketing. Building on Ipsos' findings first shared at the EACA Spring Summit in Lisbon, this session goes further, exploring how brands can rethink their approach to the 50+ audience and unlock its growth potential. It's also a great chance for anyone who missed Lisbon to catch up on the key insights.
Empowering Consumers for the Green Transition Directive by DG JUST
9 September, 14:00 CET
The Empowering Consumers for the Green Transition Directive (ECGT) is reshaping how brands communicate on sustainability. In this session, DG JUST will walk members through the key ECGT provisions under the Unfair Commercial Practices Directive and the Consumer Rights Directive, covering environmental claims, consumer information on durability, reparability and guarantees, and the new GARAN label and EU guarantee notice. The session will close with an open Q&A.