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EACA 2019

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Date: January 9, 2019 Author: In News
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On 1 January, Romania took over the Presidency of the Council of the European Union for an exceptionally transformative and challenging period of six months that will mark the end of the current legislative term in the EU.

Holding the presidency means Romania taking charge of setting the EU’s agenda, advancing debates and chairing all the meetings in the Council of the EU and its preparatory bodies. The role also involves representing the Council in relations with the other EU institutions such as the European Parliament. For the next months, Romania will act as a broker in proposing compromises and concluding as many legislative files as possible in inter-institutional trilogue negotiations. Not an easy nut to crack!

Date: November 29, 2018 Author: In Advertising, Trends

With the growth of online platforms such as Facebook, Instagram and YouTube, advertisers have found new and creative ways to reach consumers. One of the most popular techniques that has emerged and significantly increased is influencers.

Influencers – people paid to promote content on social media, have popularity on social media but do not always start out as celebrities. Many of them start off with a YouTube channel with only a few followers, but over time, their popularity grows. People still view them as your average person; their content can be as simple as showing viewers their day-to-day routine or teaching viewers a skill. However, as they gain followers, their popularity soars and they start to get paid for the content they put on social media. Soon they’re suggesting a certain brand of makeup or a new protein shake that keeps them fit.

Date: July 20, 2018 Author: In Members

On 1 July 2018, Austria took over the presidency of the Council of the European Union for the next six months. It will steer EU law-making with as many as 200 legislative proposals waiting on the table.

Although the previous Bulgarian Presidency managed to bring progress with some files, a significant challenge remains and the clock is rapidly ticking. The EU institutions are currently grearing up for the next European Parliament elections taking place in less than a year’s time. The new elected parlamentarians are set to enter the scene in Brussels in May 2019 causing political priorities once again to get reshuffled.

Date: July 9, 2018 Author: In Legal

On 5 July, the European Parliament voted to reject the mandate to start inter-institutional (“trilogue”) negotiations on the reform of the copyright directive with 318 to 278 votes.

The vote was the preliminary culmination of a nearly two-year period of intense lobbying by European rightsholders, publishers, online platforms, the civil society, and other groups.

Date: June 13, 2018 Author: In Advertising

Last year in 2017, altogether 26 Directives and 249 Regulations were either adopted or amended by the European Union (EU) institutions.[1] Why does it matter for communications agencies?

If your company is based in the EU, chances are that at least some of these measures affect your business. All EU Directives are eventually transposed into national laws and Regulations are directly applicable to all parties concerned. Although there is no completely accurate or useful way of calculating the percentage of national laws based on or influenced by the EU, we should not underestimate their impact in making up the national legal order.[2] The Union has a considerable amount of law-making powers when it comes to rules concerning advertising services.

Date: April 4, 2018 Author: In Advertising
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In the spirit of our #adofthemonth tradition, we picked another excellent campaign worthy of the title!

Date: March 5, 2018 Author: In Advertising
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February was short and full of great ads!

Date: February 27, 2018 Author: In Advertising
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In the face of the growing social mood related to the migration crisis, we were asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie “Look Beyond Borders” was made. Moving, thought-provoking, important. The film, which has been seen by over 41 million people around the world, and the total reach of the campaign has built up to 930 million people, making it the most reachable in the history of global Amnesty International. That’s all with the media budget of, only, 23 €. Do you think that’s impossible? Well, I invite you to read further.

Date: February 1, 2018 Author: In Advertising
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We really love ads, and in January we picked an ad we really really loved!

Date: January 30, 2018 Author: In Advertising
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On the 1st of January, Bulgaria took over the presidency of the Council of the European Union, the EU’s main decision-making body. This means that Bulgaria sets the agenda and chairs national ministers’ EU meetings for a six-month period.