Brand Safety and Empowering Quality Media

Brand Safety & Empowering Quality Media Guide

The Guidance addresses the concern of taking a responsible approach to brand safety and lays out how best to tackle misinformation and disinformation in the current situation.  Moreover, the guidance provides for specific actions on what do to and what to avoid doing when it comes to advertising responsibly in times of crisis.

The paper was produced by EACA’s Media Quality task force, led by Stevan Randjelovic, Brand Safety and Digital Risk Director at Group M, and Tom Burns, Head of Standards and Partnerships EMEA at Publicis Group.

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Contributors

EACA