Advertising Europe reports
Episode #6: Effectiveness In our sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives Corina Bratu (Strategy Director, Leo Burnett Romania) and Hélène Dusseaux (Senior Brand Director, Brand Building Innovation &…
Episode #5: Sustainability – a view from Europe The 5th episode of Advertising Europe was made in collaboration with the Ad Net Zero Global Summit, celebrated in London on the 9th and 10th of November. In this framework, EACA hosted…
Episode #4: Talent vs Industry At the core of the communication industry and culture is indeed its talent. With strong talent, there could be a strong impact on the brands and consumer’s behaviour. However, nowadays the industry finds it difficult…
Episode #3: What is keeping the media world up at night? In Episode 3 Johan Boserup (Omnicom Media Group), Susanne Wallraff (Publicis Media), Balazs Kaposi (Dentsu International), and Christian Droeghoff (GroupM EMEA) reveal which are the biggest concerns and updates…
DEI in the industry: truth or myth? The most important asset within one marketing company is indeed its people. The second episode of Advertising Europe is dedicated to Diversity, Equity & Inclusion (DEI) within the industry. On this occasion, our…
Advertising Priorities through EU Lens Issues related to advertising are highly prevalent on the agendas of both the European Commission and European Parliament. However, according to the former Senior Public Affairs Manager at EACA, Nina Elzer, the views in Commission…
How Does Brexit Affect the European Communications Industry? With the UK being such a massive advertising hub, its exit from the European Union has impacted the entire European Communications industry. However, it has not proven thus far to be the…
The Pandemic Effects on the Advertising Industry The Covid-19 pandemic has altered the daily operations of nearly every workplace, and Europe’s advertising agencies have been no exception. Not only have work-from-home and hybrid schedules changed the nature of creative collaboration,…