Cours de communication responsable 

Cours de communication responsable 

AACC 

Description 

The AACC CSR task force and the Local Environmental Transition Agency (ADEME) have created an open access course on responsible communication, intended for communication students, as well as professionals. This course is divided into 4 parts: Global context of a world in crisis / More responsible communication and ways to act to support change / Eco-design of advertising campaigns / Governance and responsibility in the sector. Launched at the end of 2020, the course was updated in 2024 with new data including a section on media and responsible influence and a focus on climate law. 

What is innovative about this initiative? 

Our partnership with a public institution reinforces the course’s credibility, while ensuring advertising and communication specialists that their information needs are closely covered. The free access has been chosen to ensure a wide circulation so that as many professionals and students as possible benefit from its content. The large amount of topics covered also allows a modular use easily compatible with training needs and schedule.. 

Impact 

Available on AACC’s website free of charge, the course has been downloaded almost 3000 times since the launch in 2020. The course was taught in some of the main communication schools (Celsa / Sup de Pub) and soon at The Institut d’Etudes Politiques de Paris. Its content is used by Media Institute as part of its “Responsible Communication Certificate” training (5 sessions per year).