DK Festival

Description 

DK Festival is a big regional festival of creativity and communications that gathers a couple of thousands of communicators and creatives from the Balkan region. The three-day program offers several formats, including talks with international superstar speakers (Edward Snowden, Sir Martin Sorrell, voice of Siri etc), panel discussions in the other two halls catering to a more exclusive audience, and four streams (even on the beach!). This festival aims to unify the region and offer inspiring talks given by some of the biggest industry names on the most relevant topics of technology, design, the creative process, and many more. 

What is innovative about this initiative? 

What sets apart this festival from other festivals of its kind is the way it thoughtfully and critically regards the advertising and communications industry. Its visual identity is based on opposite sides of the spectrum for many emotions, but at its core is the “LOVE-FUCK” attitude towards advertising itself. Organizers always show that they recognize the bad parts of advertising while highlighting its good parts to strike a balance between these two opposing emotions. Speakers are almost always unconventional and are not afraid to challenge ideas that are well-established in the communications society. 

Impact 

This is a festival of great importance not only because of its dedication to educating and connecting the industry but also for hosting award ceremonies that give recognition to all of the communications industry and its most esteemed projects. Over the three days of the festival, it becomes a regional hub where 3000 people come to network and attend inspiring talks. It was even shortlisted as one of the best longstanding association events by the British Association Excellence Awards three times in a row.