Welcome to the 2023 EACA
Conference in Brussels!





_An inspiring meeting of the minds

Between 4 and 6 December 2023, you’ll have the unique opportunity to connect with fellow members, immerse yourself in stimulating discussions about the ever-evolving landscape of artificial intelligence, and celebrate the exceptional dedication of individuals and organisations to both people and the environment through the prestigious Care Awards.

Moreover, it is with immense pleasure that we extend a warm invitation for you to attend the Effie Awards Europe gala—a highly anticipated highlight in our industry’s calendar. Join an evening of recognition, inspiration, and networking, where the best in marketing and advertising will come together to celebrate excellence and innovation!


Corporate Members

If you are a member of the Creative Council, Media Agencies Council or Health Communications Council, click below:

National Associations

National Associations’ Council and IMPACT Council members can register by clicking below:

EACA Community

Our industry peers are welcome to register for the EACA Conference and/or the Effie Awards Europe events here:


Monday, 4 December
9 am – 11 amEACA Board of Directors meetingWPP Brussels Campus
11 am – 2 pmEACA Management Committee meeting & lunchWPP Brussels Campus
12 pm – 5.30 pmedcom conferenceErasmus Hogeschool
2 pm – 5.30 pmMedia Agencies’ Council (MAC) meetingWPP Brussels Campus
2 pm – 5.30 pmNational Associations’ Council (NAC) meetingWPP Brussels Campus
7 pmInformal networking dinner Brasserie Surréaliste
*Click on the time slot to download the event to your calendar.
Tuesday, 5 December

9 am – 9.30 amWelcome coffeeMaison de la Poste
9.30 am – 12 pmEACA ConferenceMaison de la Poste
9:35Keynote AI in Media – Let’s Talk Specifics! by Alex Connock  Maison de la Poste
10:20Panel 1 How to Conciliate Regulation and Innovation in the Field of AI
Moderator: Angela Mills Wade 
Dr. Alex Connock 
       – Lisa Humphreys, COO GroupM EMEA 
Maison de la Poste
10:50Keynote How Gen AI is transforming creativity by Morten LegarthMaison de la Poste
11:20Panel 2 Delivering Excellence: How Agencies and Clients can Mutually Benefit from AI 
Moderator: Richard Robinson 
– Mark Whelan, Chairman & UK Group CCO, Havas 
            – Jane Ostler, EVP, Global Thought Leadership, Kantar 
            – Magdalena Kosińska, Marketing Director CEE, Versuni
– Sorin Patilinet, Senior Director Marketing Effectiveness, Mars
Maison de la Poste
10.30 am – 1 pmGrand Effie JuryPublicis: Rosa Parks Room
12 pm – 2 pmWalking lunch & Care AwardsMaison de la Poste
2 pm – 5 pmEffie ForumMaritime Room
7 pm – lateEffie GalaMaison de la Poste
*Click on the time slot to download the event to your calendar.
Wednesday, 6 December

9 am – 5 pmEffie Partners meetingHoxton: the Appartment
10 am – 12 pmHealth Communications Council (HCC) meetingWPP Brussels Campus
*Click on the time slot to download the event to your calendar.


AI in Media

Prepare to be inspired as we welcome Alex Connock, a renowned Academic at Oxford University, to share his expertise and vision in a captivating keynote address focused on the dynamic relationship between AI and the media industry.

How Gen AI is transforming creativity

Join Morten Legarth, Creative Director at faith and VCCP London, as he shares the transformative impact of generative AI on creativity during his keynote.

Panel I

The Challenge of Creating a Framework: Is Responsible AI an Achievable Reality?  Moderator: Angela Mills Wade 

Panel II

Delivering Excellence: How Agencies and Clients Can Mutually Benefit from AI  Moderator: Richard Robinson 

Care Awards

The Awards celebrate the most creative social and environmental ad campaigns and promote awareness, raise visibility, and inspire change in society.

A keynote, panel discussion and 4 best-in-class cases will focus on how creativity can drive growth while keeping sustainability at heart.

Effie Gala

An entire evening dedicated to celebrating effectiveness and ideas that work. A perfect moment to learn from the best and to network.

Dinner at Brasserie Surréaliste

This magical place, located in central Brussels, is a brewery, restaurant, event venue, taproom, and, above all, a place where surrealism feels like home. And the good news? It’s all ours for one evening!


*Click on the speakers’ images to learn more about them.

Alex Connock

Media & AI Academic at Oxford University

Lisa Humphreys

Chief Operating Officer EMEA at GroupM

Magdalena Kosińska

Marketing Director at Versuni

Morten Legarth

Creative Director at faith and VCCP London

Angela Mills Wade

Director of the European Publishers Council

Jane Ostler

EVP of Global Thought Leadership at Kantar

Sorin Patilinet

Senior Director Marketing Effectiveness at Mars

Richard Robinson

Managing Director of Xeim Engage and Oystercatchers

Mark Whelan

Chairman and Chief Creative Officer at Havas


Maison de la Poste / Publicis

The 2023 EACA Conference takes place at Maison de la Poste, a heritage building where inspiration comes to life located in Tour & Taxis, the famous cultural and event hub in Brussels .
Maison de la Poste is committed to sustainable development with the goal of inspiring change in Brussels. They aim for sustainable products, sustainable materials and fair operations at all levels. 

How to get there?

By bike/foot/taxi
Entrance Gare Maritime, Rue Picard

By metro
Lines 2 and 6 to RIBAUCOURT

By car

If you are coming from the Hoxton hotel:
Lines 2 and 6 from ROGIER to RIBAUCOURT (2 stops)
10 min by taxi (or Uber/Bolt)
25 min on foot

WPP Brussels Campus/The Hoxton

How to get there?

From Brussels Zaventem Airport
IC train to Brussels Nord

From Charleroi Airport
Flibco shuttle to Gare du Midi and then lines 2 and 6 to BOTANIQUE (8 stops)

From Brussels-North station
10-min walk

From Brussels-Central station
Trams 92 and 93 to GILLON (4 stops) or
18 min walk

From Brussels-Midi station
Lines 2 and 6 to BOTANIQUE (8 stops)

Erasmushogeschool Brussel

How to get there?

From Brussels Zaventem Airport
IC train to Brussel – Centraal and then bus 33. (2 stops)

From Charleroi Airport
Flibco shuttle to Gare du Midi and then lines 3 and 4 to Bourse. (3 stops)

From Brussels-North station
Tram line 3 and then 6 min walk.

From Brussels-Central station
15 min walk.

From Brussels-Midi station
Tram lines 3 and 4 to BOURSE (3 stops) and then 6 min walk.

For your stay anytime between 2 and 6 December, we’ve secured an exclusive discount at The Hoxton, Brussels’ trendiest new hotel. The Hox is conveniently situated next to the WPP offices, where some of our meetings will take place, and is also within easy walking distance of the city centre and Maison de la Poste.

To book your stay, please access this link, make your choice, and use the code BOOKEACA (available until 10 November).

Room Category: Cosy
Price (per room, per night): 209 €
City Tax (per room): 4,24€
Single or Double Occ: Single occupancy
Breakfast “à la carte” included

Other options in the area
For the Gala:
For the meetings:

Brussels is a charming mix of holiday magic and a touch of rain in December. As you wander through the city’s streets lit up with festive lights, you’ll be immersed in the Christmas atmosphere. However, it’s worth mentioning that Brussels does experience some rain during this time of year, so it’s essential to be prepared

With average high temperatures around 6 degrees Celsius and lows around 2 degrees Celsius, layer up with your coziest sweaters and waterproof gear, and remember to bring the umbrella along. The rain may add a shimmer to the city, but it won’t ruin your spirits as you explore the Christmas markets, enjoy Belgian hot chocolate, and indulge in delicious waffles.

Cancellation Policy

1. All ticket purchases made on or before 5 November are eligible for a refund, subject to the following conditions:
a. Cancellations made on or before 5 November will receive a full refund.
b. Cancellations made after 5 November will not be eligible for any refund.

2. No partial refunds or credits will be provided if only a portion of the event is attended.

3. Any requests for exceptions to this policy will not be entertained, and the policy is considered binding upon ticket purchase.

Photo/video Policy

1. Photography Consent: By attending the events on 4-6 December 2023, all attendees, including participants, guests, and members, consent to being photographed, videotaped, or recorded during the event. The event organisers may use these images and recordings for promotional, marketing, and archival purposes.

2. No Commercial Use: Attendees are not permitted to use event photographs, videos, or recordings for commercial purposes, including but not limited to selling or distributing them without the express written consent of the event organisers.

3. Sharing on Social Media: Feel free to capture and share the beautiful moments from our event on your favourite social media platforms! We kindly request that you utilise event-specific hashtags and give a shout-out to the event organisers when posting. This not only helps us keep track of your posts but also allows us to spread the joy even further.

4. Request for Privacy: If you do not wish to be photographed or recorded during the event, please inform the event organisers or photographer at the venue.

We are excited to announce that we are taking significant steps to make our upcoming event at Maison de la Poste in Brussels more sustainable and environmentally friendly. We believe that every small effort counts towards a greener future, and we invite you to participate in this positive change.

Green and Accessible Venue

We’ve carefully chosen Maison de la Poste as our venue, which aligns with our commitment to sustainability and accessibility. Its eco-friendly features and accessibility options make it an ideal choice for our event.

Sustainable Vendor Partnerships

We have partnered with sustainable vendors across various aspects of the event, from technology to catering. By supporting these eco-conscious businesses, we are contributing to reducing our environmental impact.

Waste Reduction Initiatives

After the event, we will donate reusable items, such as stage parts and other event materials, to minimise waste. Your participation will help us extend the lifespan of these items and reduce landfill waste.

Sustainable Food Choices

Our gala menu will be entirely vegetarian. Join us in savouring delicious, planet-friendly dishes.

Going Paper Smart

To reduce paper waste, we are moving all event information online. Stay updated, access resources, and engage with us digitally to help us cut down on paper usage.

Ways You Can Contribute:

We believe that together, we can make a substantial impact. Here are a few ways you can actively participate and support our sustainability goals:

  • Choose Sustainable Transportation: Opt for eco-friendly transportation options, such as trains, to reach our event. Reduce your carbon footprint while enjoying a convenient and responsible journey.
  • Offset Your Carbon Footprint: Consider carbon offsetting to neutralise the environmental impact of attending the event. Every contribution makes a difference in mitigating climate change.
  • Don’t Buy, Rent: Instead of purchasing a new outfit for the occasion, consider renting one.

Kasia Gluszak

Effie Project Manager


Francesco Bottegal

Effie Communications and Project Officer

Tamara Daltroff


Kasia Gluszak
Project Manager at EACA

“Ne me quitte pas” (“Don’t leave me”) is the title of a famous and incredibly beautiful song by Jacques Brel.After a decade in Brussels, it feels like the city itself is asking me to stay. Not only with an abundant choice of chocolate/waffle/beer options but also with its people, culture, and general vibe.
So, if you have some time to discover the city, you are in for a treat because Brussels has a lot to offer. If you’re not afraid of the December weather (don’t be, just take a hat), I suggest spending some time outside. During the day, head to the Marolles area and its famous flea market at Place du Jeu de Balle. I’m sure you will find something special there. Then just stroll in the neighbourhood full of vintage shops and comic strip murals.
In the evening, enjoy the centre of Brussels with its tiny but gorgeous Grand Place and try half-en-half in the legendary Art Nouveau Café Cirio. This typical Brussels beverage was created in the late 1930ies and is made of champagne and white wine (sounds weird but worth it!). Since it’s next to the old Stock Exchange, one theory says it was invented by stockbrokers who had a bad day and couldn’t afford real champagne, but I’m sure you will hear a lot of different stories at the Café. Then stroll around the Winter Wonders (sort of a Christmas market), grab some food and enjoy the city!

Laura Vingan
Membership & Communications Manager at EACA

Oh, Brussels, Brussels… some people love it, some shrug their ‘mehs’ when they think about it.
I must admit, I wasn’t impressed when I first visited. Of course, I devoured my waffle and rubbed shoulders to see that little boy peeing in the centre, but something about the old & new architectural mix didn’t quite sit well with me.
10 years later, I am a Brussels fan. This city reinvents itself every season. There’s always a new place to go to, a new restaurant to try out, a new beer flowing from a pub’s tap and new faces to watch – while drinking that beer.
If I were to take someone on a city trip to BXL, I would first go to Wolf, THE food market. You can never go wrong with this one – so many choices, all lined up to satisfy all appetites, dietary requirements and desires. I constantly mix everything: entrees from the Indian corner, main from the pizza oven, and a nice dessert from the patisserie on the right before the exit. If you also try one of their seasonal lemonades, you’re sorted. You and your party, that is!
On a cold winter day, I would hide at Magritte Museum. Probably the most famous Belgian painter, Rene Magritte, liked to play with semiotics and surrealism, apples, hats, trees and, of course, pipes. His works have the secret power of immersing you in their stories and universes.
One visit to the museum is never enough, don’t say I didn’t warn you!

Myriam Domínguez Seda
Communications Officer at EACA

When my family and friends in Spain ask me what living in Brussels is like, I tell them it’s a city to stroll around. As a committed wanderer, my sincerest recommendation to any visitor is to look up when walking around and appreciate Brussels’s captivating buildings. And if you want to stop looking through the windows of the Bruxellois and see a real house from the inside instead, you definitely have to go to Rue Américaine and visit la Maison Horta, the home of the city’s Art Nouveau pioneer architect Victor Horta.
But if the rain catches you unawares in the middle of a promenade in the city centre —a prevalent scenario in colder months in Brussels— you’ll find shelter from the crowds and the umbrellas in the Tropismes bookshop.
To get there, you have to cross the impressive Galeries Royales St. Hubert, one of the oldest shopping arcades in Europe, where the chocolate shops look like diamond boutiques. Tropismes, a former ballroom full of mirrors and carved columns, is the ideal place to find the perfect book and the most beautiful postcards of the city.

Kristine Korkotashvili
Communications Intern at EACA

Bienvenue à Bruxelles! 

When I decided to move to Belgium, I was filled with doubts. Caught between the lively atmosphere of the Netherlands and the allure of France, I was questioning if I’d made the right move. Yet, Brussels had its own way of winning me over, making it impossible for me not to be captivated by the city.

If you’re up for a blend of old and new, make your way to Halles Saint-Géry right in the heart of Brussels. Featuring late-19th-century covered market halls, It’s the kind of place where history meets modern vibes seamlessly. What’s great about it? Well, there’s always something going on. Craving a taste of some good local beer? Yep, they’ve got you covered! If you’re an art enthusiast eager for an exhibition, guess what? They’ve got you there too! And if you’re in the mood for some music, you guessed it – they’ve got you covered on that as well.

If you’re tired of the city buzz, head to Bois de la Cambre. Situated right in the heart of everything, this oasis offers the tranquillity of a forest and countryside retreat within the city limits. It’s an ideal spot for long walks surrounded by fresh air, providing a much-needed break from urban noise. Now, here’s the real gem: Chalet Robinson, situated in the centre
of a lake; not only can you immerse in the fairytale vibes, but you can also enjoy authentic Belgian cuisine right there.