Welcome to the 2023 EACA
Conference in Brussels!





_An inspiring meeting of the minds

Between 4 and 6 December 2023, you’ll have the unique opportunity to connect with fellow members, immerse yourself in stimulating discussions about the ever-evolving landscape of artificial intelligence, and celebrate the exceptional dedication of individuals and organisations to both people and the environment through the prestigious Care Awards.

Moreover, it is with immense pleasure that we extend a warm invitation for you to attend the Effie Awards Europe gala—a highly anticipated highlight in our industry’s calendar. Join an evening of recognition, inspiration, and networking, where the best in marketing and advertising will come together to celebrate excellence and innovation!


Corporate Members

If you are a member of the Creative Council, Media Agencies Council or Health Communications Council, click below:

National Associations

National Associations’ Council and IMPACT Council members can register by clicking below:

EACA Community

Our industry peers are welcome to register for the EACA Conference and/or the Effie Awards Europe events here:


Monday, 4 December
9 am – 11 amEACA Board of Directors meetingWPP offices
11 am – 2 pmEACA Management Committee meeting & lunchWPP offices
12 pm – 5.30 pmedcom conferenceErasmus Hogeschool
2 pm – 5.30 pmMedia Agencies’ Council (MAC) meetingWPP offices
2 pm – 5.30 pmNational Associations’ Council (NAC) meetingWPP offices
2 pm – 5.30 pmIMPACT Council meetingTBC
7 pmInformal networking dinnerTBC
Tuesday, 5 December

9 am – 9.30 amWelcome coffeeMaison de la Poste
9.30 am – 12 pmEACA ConferenceMaison de la Poste
10.30 am – 1 pmGrand Effie JuryPublicis: Rosa Parks Room
12 pm – 2 pmWalking lunch & Care AwardsMaison de la Poste
2 pm – 5 pmEffie ForumMaritime Room
7 pm – lateEffie GalaMaison de la Poste
Wednesday, 6 December

9 am – 5 pmEffie Partners meetingHoxton: the Appartment
10 am – 12 pmInternational Agencies’ Council (IAC) meetingWPP offices
10 am – 12 pmHealth Communications Council (HCC) meetingWPP offices


AI in Media

Prepare to be inspired as we welcome Alex Connock, a renowned Academic at Oxford University, to share his expertise and vision in a captivating keynote address focused on the dynamic relationship between AI and the media industry.


The Framework Challenge: Is Responsible AI an Achievable Reality?


Delivering Excellence: How Agencies and Clients Can Mutually Benefit from AI 

Care Awards

The Awards celebrate the most creative social and environmental ad campaigns and promote awareness, raise visibility, and inspire change in society.

Effie Forum

A keynote, panel discussion and 4 best-in-class cases will focus on how creativity can drive growth while keeping sustainability at heart.

Effie Gala

An entire evening dedicated to celebrating effectiveness and ideas that work. A perfect moment to learn from the best and to network.


Maison de la Poste / Publicis

The 2023 EACA Conference takes place at Maison de la Poste, a heritage building where inspiration comes to life located in Tour & Taxis, the famous cultural and event hub in Brussels .
Maison de la Poste is committed to sustainable development with the goal of inspiring change in Brussels. They aim for sustainable products, sustainable materials and fair operations at all levels. 

How to get there?

By bike/foot/taxi
Entrance Gare Maritime, Rue Picard

By metro
Lines 2 and 6 to RIBAUCOURT

By car

If you are coming from the Hoxton hotel:
Lines 2 and 6 from ROGIER to RIBAUCOURT (2 stops)
10 min by taxi (or Uber/Bolt)
25 min on foot

WPP/The Hoxton

How to get there?

From Brussels Zaventem Airport
IC train to Brussels Nord

From Charleroi Airport
Flibco shuttle to Gare du Midi and then lines 2 and 6 to BOTANIQUE (8 stops)

From Brussels-North station
10-min walk

From Brussels-Central station
Trams 92 and 93 to GILLON (4 stops) or
18 min walk

From Brussels-Midi station
Lines 2 and 6 to BOTANIQUE (8 stops)

For your stay anytime between 2 and 6 December, we’ve secured an exclusive discount at The Hoxton, Brussels’ trendiest new hotel. The Hox is conveniently situated next to the WPP offices, where some of our meetings will take place, and is also within easy walking distance of the city centre and Maison de la Poste.

To book your stay, please access this link, make your choice, and use the code BOOKEACA (available until 10 November).

Room Category: Cosy
Price (per room, per night): 209 €
City Tax (per room): 4,24€
Single or Double Occ: Single occupancy
Breakfast “à la carte” included

Other options in the area

The content fairies are working their magic. It won’t be long now!

For the Gala:
For the meetings:

The content fairies are working their magic. It won’t be long now!

Cancellation Policy

1. All ticket purchases made on or before 5 November are eligible for a refund, subject to the following conditions:
a. Cancellations made on or before 5 November will receive a full refund.
b. Cancellations made after 5 November will not be eligible for any refund.

2. No partial refunds or credits will be provided if only a portion of the event is attended.

3. Any requests for exceptions to this policy will not be entertained, and the policy is considered binding upon ticket purchase.

Photo/video Policy

1. Photography Consent: By attending the events on 4-6 December 2023, all attendees, including participants, guests, and members, consent to being photographed, videotaped, or recorded during the event. The event organisers may use these images and recordings for promotional, marketing, and archival purposes.

2. No Commercial Use: Attendees are not permitted to use event photographs, videos, or recordings for commercial purposes, including but not limited to selling or distributing them without the express written consent of the event organisers.

3. Sharing on Social Media: Feel free to capture and share the beautiful moments from our event on your favourite social media platforms! We kindly request that you utilise event-specific hashtags and give a shout-out to the event organisers when posting. This not only helps us keep track of your posts but also allows us to spread the joy even further.

4. Request for Privacy: If you do not wish to be photographed or recorded during the event, please inform the event organisers or photographer at the venue.

We are excited to announce that we are taking significant steps to make our upcoming event at Maison de la Poste in Brussels more sustainable and environmentally friendly. We believe that every small effort counts towards a greener future, and we invite you to participate in this positive change.

1. Green and Accessible Venue:

We’ve carefully chosen Maison de la Poste as our venue, which aligns with our commitment to sustainability and accessibility. Its eco-friendly features and accessibility options make it an ideal choice for our event.

2. Sustainable Vendor Partnerships:

We have partnered with sustainable vendors across various aspects of the event, from technology to catering. By supporting these eco-conscious businesses, we are contributing to reducing our environmental impact.

3. Waste Reduction Initiatives:

After the event, we will donate reusable items, such as stage parts and other event materials, to minimise waste. Your participation will help us extend the lifespan of these items and reduce landfill waste.

4. Sustainable Food Choices:

Our gala menu will be entirely vegetarian. Join us in savouring delicious, planet-friendly dishes.

5. Going Paper Smart:

To reduce paper waste, we are moving all event information online. Stay updated, access resources, and engage with us digitally to help us cut down on paper usage.

Ways You Can Contribute:

We believe that together, we can make a substantial impact. Here are a few ways you can actively participate and support our sustainability goals:

  • Choose Sustainable Transportation: Opt for eco-friendly transportation options, such as trains, to reach our event. Reduce your carbon footprint while enjoying a convenient and responsible journey.
  • Offset Your Carbon Footprint: Consider carbon offsetting to neutralise the environmental impact of attending the event. Every contribution makes a difference in mitigating climate change.
  • Don’t Buy, Rent: Instead of purchasing a new outfit for the occasion, consider renting one.

Kasia Gluszak

Effie Project Manager

Francesco Bottegal

Effie Communications and Project Officer

Tamara Daltroff