2024 EACA & EFFIE EUROPE DAY
_Creativity in the Age of Effectiveness
Between 10 and 12 December 2024, you’ll have the unique opportunity to connect with fellow members, immerse yourself in stimulating discussions about the ever-evolving landscape of creativity and effectiveness, and celebrate the exceptional dedication of individuals and organisations to both people and the environment through the prestigious Care Awards.
Moreover, with immense pleasure, we extend a warm invitation for you to attend the Effie Awards Europe Gala—a highly anticipated highlight in our industry’s calendar. Join an evening of recognition, inspiration, and networking, where the best in marketing and advertising will come together to celebrate excellence and innovation!
REGISTRATION
Register to our EACA & Effie Europe Day by clicking below:
Please note that EACA Members register through a different, member-exclusive platform. Ask the EACA team for more information!
AGENDA
| When | What | Where |
|---|---|---|
| 9.00 am – 11.00 am | EACA Board of Directors Meeting | Google Brussels |
| 11.00 am – 1.30 pm | EACA Management Committee Meeting & Lunch | Google Brussels |
| 1.30 pm – 5.30 pm | EACA NAC / MAC / Edcom Members Meetings | Google Brussels / WPP Offices |
| 6.30 pm – 11.00 pm | Informal Members Dinner | Hoxton Rooftop |
| When | What | Where |
|---|---|---|
| 8.45 am – 10.30 am | EACA Conference | Morning Welcome Coffee Key Note | Phil Thomas – The business case for effectiveness Mark Brennan – Creativity in the Age of AI Vera Sídlová – Creative connections: How Effie Europe winners connect with audiences to drive success | Concert Noble |
| 10.30 am – 10.45 am | Coffee Break | Concert Noble |
| 10.45 am – 12.00 pm | Bertille Toledano – The sustainable power of creativity Karen Owen – Creativity in the Age of Effectiveness A Showcase of Ideas that Work: “Sardinian Soul” from Le Pub for Ichnusa, presented by James Moore, Group Strategy Director, Le Pub & Priscilla Garofalo, Senior Brand Manager at Ichnusa | Concert Noble |
| 12.00 pm – 2.00 pm | ACT Care Awards & Lunch | Concert Noble |
| 2.00 pm – 4.00 pm | EACA Conference | Afternoon Natalie Gruis – How AI can achieve effectiveness through creativity A Showcase of Ideas that Work: “Sweden not Switzerland” from Forsman & Bodenfors for Visit Sweden, presented by Kai Hettman, Creative Strategist at Forsman & Bodenfors and Kristina Nyström, Head of Partnerships at Visit Sweden Eric Benoist – Embedding our Brands in Culture at Pernod Ricard Caio Franchi – Hey Marketers, Let AI Do Your Dishes! A Showcase of Ideas that Work: “A piece of me” from dentsu creative NL for KPN, presented by Boris Nihom, CEO of Dentsu Creative Amsterdam & Dave Frauenfelder, Vice President of Brand, Marketing Communications & Sponsorships at KPN – Royal Dutch Telecom | Concert Noble |
| 7.00 pm – late | Effie Gala | Concert Noble |
| When | What | Where |
|---|---|---|
| 9.00 am – 10.00 am | Effie Worldwide Breakfast | WPP Brussels |
| 10.00 am – 12.00 pm | Effie Partner Exchange | WPP Brussels |
| 12.00 pm – 2.30 pm | Ad Net Zero Meeting & Lunch | WPP Brussels |
HIGHLIGHTS
Care
Awards
The Awards celebrate the most creative social and environmental ad campaigns and promote awareness, raise visibility, and inspire change in society.
EACA & Effie Conference
Keynotes, Industry Insights and 3 best-in-class cases will focus on how creativity can drive growth while keeping effectiveness at heart.
Effie Gala
An entire evening dedicated to celebrating effectiveness and ideas that work. A perfect moment to learn from the best and to network.
Dinner at the Hoxton
Enjoy a gathering moment with fellow EACA members in this walking dinner with an amazing night view of Brussels and it’s Christmas market.
SPEAKERS
Stay tuned for more updates on our speaker line-up!
Keynote: Phil Tomas
CEO
Ascential
Eric Benoist
Global CMO
Pernod Ricard
Mark Brennan
Marketing Lead
Allianz Ireland
Natalie Gruis
CSO
TBWA Amsterdam
Karen Owen
CMO
Lipton
Věra Šídlová
Global Creative Thought Leadership Director
Kantar
Bertille Toledano
President
BETC
Caio Franchi
Creative Director and Head of Creative Works
Google
ACT CARE AWARDS
The ACT Care Awards celebrate outstanding campaigns that promote Care for People and the Environment. Join us at the Celebration Luncheon to discover the 2024 winners, revealed during this special event organised with EACA and supported by Euronews, Havas, Adforum, IAA France, Accor, Eurostar.
Join us for this inspiring celebration!
Pascal Cubb
President
IAA France
Tamara Daltroff
CEO
EACA
Philippe Paget
CEO
AdForum
Caroline de Tauriac
Strategic Partnership Director
Euronews & Africanews
Christian de la Villehuchet
Global Chief Integration Officer
Havas
Dirk von Holleben
Adviser for Corporate Campaigns
European Commission
EFFIE CASES
Discover the outstanding campaigns that set new benchmarks in the industry. Innovative cases, impactful strategies, and remarkable results that redefined advertising excellence. A space to inspire you with best practices and celebrate the exceptional work that connects brands with people in meaningful ways.
Priscilla Garofalo
Senior Brand Manager
Ichnusa
Dave Frauenfelder
VP Brand, Marketing Comms & Sponsorships
KPN/Royal Dutch Telecom
Kaj Hettman
Creative Strategist
Forsman & Bodenfors
James Moore
Group Strategy Director
Le Pub
Boris Nihom
CEO
dentsu creative Amsterdam
Kristina Nyström
Head of Partnerships
Visit Sweden
PRACTICAL INFO
The 2024 EACA Events and the Effie Gala will take place at Concert Noble, a beautiful venue in the heart of Brussels’ European quarter.
How to get there?
By bike/foot/taxi
European Quarter at Rue d’Arlon 82.
By metro
Take Metro Line 1 or 5 (the blue lines) and get off at the station Arts-Loi (Kunst-Wet). Then, 10 mins walk.
By bus
Take Bus 95 in the direction of Grand-Place and get off at the stop “Trône”
By car
From Brussels City Center:
- Head southeast on Rue de la Loi (Wetstraat) toward the European Quarter.
- Continue on Rue de la Loi until you reach Rue du Trône (Troonstraat).
- Turn right onto Rue du Trône and then right onto Rue d’Arlon (Aarlenstraat).
- Concert Noble will be on your right.
From the Brussels Ring (R0):
- Take the exit for E40 towards Brussels, which leads you to Rue de la Loi.
- Follow the same steps as above (turning right on Rue du Trône, then right on Rue d’Arlon).
Parking: There is limited street parking around Concert Noble, so you may need to use nearby parking garages such as Parking Porte de Namur or Parking Loi.
How to get there?
From Brussels Zaventem Airport
IC train to Brussel – Centraal and then bus 1 or 5 (3 stops).
From Charleroi Airport
Flibco shuttle to Brussels South/Midi Train Station and then IC train to Brussel – Schuman. Finally, 9 min walk.
From Brussels-North station
IC train to Brussel – Schuman, then 9 min walk.
From Brussels-Central station
Bus 1 (3 stops) and 8 min walk.
From Brussels-Midi station
Bus 6 (5 stops) and 15 min walk.
Where to Stay in Brussels?
For your stay anytime between 10 and 12 December, we’ve secured an exclusive discount at the Thon EU, Thon City Centre and Marriott Renaissance hotels. The three accommodations are conveniently situated next to Concert Noble, where some of our events will take place, and within easy walking distance of the city centre. Contact the EACA team to know more!
Cancellation Policy
1. All ticket purchases made on or before 11 November are eligible for a refund, subject to the following conditions:
a. Cancellations made on or before 11 November will receive a full refund.
b. Cancellations made after 11 November will not be eligible for any refund.
2. No partial refunds or credits will be provided if only a portion of the event is attended.
3. Any requests for exceptions to this policy will not be entertained, and the policy is considered binding upon ticket purchase.
Photo/video Policy
1. Photography Consent: By attending the events on 10-12 December 2024, all attendees, including participants, guests, and members, consent to being photographed, videotaped, or recorded during the event. The event organisers may use these images and recordings for promotional, marketing, and archival purposes.
2. No Commercial Use: Attendees are not permitted to use event photographs, videos, or recordings for commercial purposes, including but not limited to selling or distributing them without the express written consent of the event organisers.
3. Sharing on Social Media: Feel free to capture and share the beautiful moments from our event on your favourite social media platforms! We kindly request that you utilise event-specific hashtags and give a shout-out to the event organisers when posting. This not only helps us keep track of your posts but also allows us to spread the joy even further.
4. Request for Privacy: If you do not wish to be photographed or recorded during the event, please inform the event organisers or photographer at the venue.
Sustainability
This year, as we gather at the iconic Concert Noble in Brussels, we are proud to integrate environmentally conscious practices into our event. Together, we can celebrate our industry while fostering positive change for the planet. Here’s how we’re making sustainability a central part of the Effie Awards Europe:
1. Measuring our carbon footprint
As the saying goes, “You can’t manage what you don’t measure”. For the first time, we are calculating the Effie Awards Europe’s carbon footprint. This allows us to understand our environmental impact and set measurable goals for future editions. By tracking our progress year over year, we aim to continuously reduce our footprint while maintaining the high standards you expect from us. You will be able to check out the report shortly after the event.
2. Waste reduction initiatives
After the event, our vendors will reuse items such as stage components and other materials to extend their lifespan and reduce landfill waste.
3. Sustainable food choices
Our gala menu will feature delicious vegetarian dishes designed with the planet in mind. Enjoy a flavourful dining experience that aligns with our commitment to sustainable food choices.
4. Going digital
To minimise paper usage, all event information will be accessible online. Stay informed, access resources, and engage with us digitally.
