2024 EACA & EFFIE EUROPE DAY
_An inspiring meeting of the minds
Between 10 and 12 December 2024, you’ll have the unique opportunity to connect with fellow members, immerse yourself in stimulating discussions about the ever-evolving landscape of creativity and effectiveness, and celebrate the exceptional dedication of individuals and organisations to both people and the environment through the prestigious Care Awards.
Moreover, with immense pleasure, we extend a warm invitation for you to attend the Effie Awards Europe Gala—a highly anticipated highlight in our industry’s calendar. Join an evening of recognition, inspiration, and networking, where the best in marketing and advertising will come together to celebrate excellence and innovation!
REGISTRATION
Register to our EACA & Effie Europe Day by clicking below:
Please note that EACA Members register through a different, member-exclusive platform. Ask the EACA team for more information!
AGENDA
When | What | Where |
---|---|---|
9.00 am – 11.00 am | EACA Board of Directors Meeting | Google Brussels |
11.00 am – 1.30 pm | EACA Management Committee Meeting & Lunch | Google Brussels |
11.30 pm – 5.30 pm | EACA NAC / MAC / Edcom Members Meetings | Google Brussels |
6.30 pm – 11.00 pm | Informal Members Dinner | Hoxton Rooftop |
When | What | Where |
---|---|---|
9.00 am – 12.00 pm | EACA Conference | Morning Key Note – Phil Thomas Nathalie Gruis – CSO TBWA Amsterdam Kantar Presentation – Creativity & Effectiveness | Concert Noble |
10.55 am – 11.15 am | Coffee Break | Concert Noble |
11.15 am – 12.00 pm | Bertille Toledano – BETC Effie Case I | Concert Noble |
11.15 pm – 2.00 pm | Care Awards & Lunch | Concert Noble |
2.00 pm – 4.00 pm | EACA Conference | Afternoon Mark Brennan – CMO Allianz Ireland Effie Case II Eric Benoit – CMO Pernod Ricard Google Presentation – Creativity & AI Effie Case III | Concert Noble |
7.00 pm – late | Effie Gala | Concert Noble |
When | What | Where |
---|---|---|
9.00 am – 10.00 am | Effie Worldwide Breakfast | Google Brussels |
10.00 am – 12.00 pm | Effie Partner Exchange / HCC Meeting | Google Brussels |
12.00 pm – 2.30 pm | Ad Net Zero Meeting & Lunch | Google Brussels |
HIGHLIGHTS
SPEAKERS
*Click on the speakers’ images to learn more about them.
Nathalie Gruis
CSO @ TBWA Amsterdam
Bertille Toledano
President @ BTC
Mark Brennan
Marketing Lead @ Allianz Ireland
Eric Benoist
CMO @ Pernod Ricard
Philip Tomas
CEO @ Ascential
PRACTICAL INFO
The 2024 EACA Events and the Effie Gala will take place at Concert Noble, a beautiful venue in the heart of Brussels’ European quarter.
How to get there?
By bike/foot/taxi
European Quarter at Rue d’Arlon 82.
By metro
Take Metro Line 1 or 5 (the blue lines) and get off at the station Arts-Loi (Kunst-Wet). Then, 10 mins walk.
By bus
Take Bus 95 in the direction of Grand-Place and get off at the stop “Trône”
By car
From Brussels City Center:
- Head southeast on Rue de la Loi (Wetstraat) toward the European Quarter.
- Continue on Rue de la Loi until you reach Rue du Trône (Troonstraat).
- Turn right onto Rue du Trône and then right onto Rue d’Arlon (Aarlenstraat).
- Concert Noble will be on your right.
From the Brussels Ring (R0):
- Take the exit for E40 towards Brussels, which leads you to Rue de la Loi.
- Follow the same steps as above (turning right on Rue du Trône, then right on Rue d’Arlon).
Parking: There is limited street parking around Concert Noble, so you may need to use nearby parking garages such as Parking Porte de Namur or Parking Loi.
How to get there?
From Brussels Zaventem Airport
IC train to Brussel – Centraal and then bus 1 or 5 (3 stops).
From Charleroi Airport
Flibco shuttle to Brussels South/Midi Train Station and then IC train to Brussel – Schuman. Finally, 9 min walk.
From Brussels-North station
IC train to Brussel – Schuman, then 9 min walk.
From Brussels-Central station
Bus 1 (3 stops) and 8 min walk.
From Brussels-Midi station
Bus 6 (5 stops) and 15 min walk.
Where to Stay in Brussels?
For your stay anytime between 10 and 12 December, we’ve secured an exclusive discount at the Thon EU, Thon City Centre and Marriott Renaissance hotels. The three accommodations are conveniently situated next to Concert Noble, where some of our events will take place, and within easy walking distance of the city centre. Contact the EACA team to know more!
Cancellation Policy
1. All ticket purchases made on or before 11 November are eligible for a refund, subject to the following conditions:
a. Cancellations made on or before 11 November will receive a full refund.
b. Cancellations made after 11 November will not be eligible for any refund.
2. No partial refunds or credits will be provided if only a portion of the event is attended.
3. Any requests for exceptions to this policy will not be entertained, and the policy is considered binding upon ticket purchase.
Photo/video Policy
1. Photography Consent: By attending the events on 10-12 December 2024, all attendees, including participants, guests, and members, consent to being photographed, videotaped, or recorded during the event. The event organisers may use these images and recordings for promotional, marketing, and archival purposes.
2. No Commercial Use: Attendees are not permitted to use event photographs, videos, or recordings for commercial purposes, including but not limited to selling or distributing them without the express written consent of the event organisers.
3. Sharing on Social Media: Feel free to capture and share the beautiful moments from our event on your favourite social media platforms! We kindly request that you utilise event-specific hashtags and give a shout-out to the event organisers when posting. This not only helps us keep track of your posts but also allows us to spread the joy even further.
4. Request for Privacy: If you do not wish to be photographed or recorded during the event, please inform the event organisers or photographer at the venue.
We are excited to announce that we are taking significant steps to make our upcoming event at Maison de la Poste in Brussels more sustainable and environmentally friendly. We believe that every small effort counts towards a greener future, and we invite you to participate in this positive change.
We’ve carefully chosen Maison de la Poste as our venue, which aligns with our commitment to sustainability and accessibility. Its eco-friendly features and accessibility options make it an ideal choice for our event.
We have partnered with sustainable vendors across various aspects of the event, from technology to catering. By supporting these eco-conscious businesses, we are contributing to reducing our environmental impact.
After the event, we will donate reusable items, such as stage parts and other event materials, to minimise waste. Your participation will help us extend the lifespan of these items and reduce landfill waste.
Our gala menu will be entirely vegetarian. Join us in savouring delicious, planet-friendly dishes.
To reduce paper waste, we are moving all event information online. Stay updated, access resources, and engage with us digitally to help us cut down on paper usage.
Ways You Can Contribute:
We believe that together, we can make a substantial impact. Here are a few ways you can actively participate and support our sustainability goals:
- Choose Sustainable Transportation: Opt for eco-friendly transportation options, such as trains, to reach our event. Reduce your carbon footprint while enjoying a convenient and responsible journey.
- Offset Your Carbon Footprint: Consider carbon offsetting to neutralise the environmental impact of attending the event. Every contribution makes a difference in mitigating climate change.
- Don’t Buy, Rent: Instead of purchasing a new outfit for the occasion, consider renting one.
Kasia Gluszak
Effie Project Manager
kasia.gluszak@eaca.eu
Francesco Bottegal
Effie Communications and Project Officer
francesco.bottegal@eaca.eu
Laure Jolibois
European Membership & Industry Relations Manager
laure.jolibois@eaca.eu