Awards
EACA Besties
Launched in 2024, the EACA Best Practice Awards recognise outstanding initiatives led by national associations that create positive impact across the advertising industry and society.
From January 2026, these awards are now extended beyond the National Associations as they are now eligible to be entered by ALL our member organisations.
We invite members of all our councils, including the Creative Agency Council (CAC), Health Communications Council (HCC), Media Agency Council (MAC), National Association Council (NAC), Edcom and Impact to submit their entries.
2026 Call for Submissions is Closed

Criteria and Judging
We are interested in projects that stand out, create impact, and redefine what’s possible for driving change from within our industry. EACA members are invited to nominate programmes and activities they have led/are leading that have made a real difference to their members, their teams and the industry in 2025.
Submissions must meet the following criteria:
- Context/Industry relevance: The initiative needs to address a significant challenge and align with best practices, clearly explaining the need
- Innovation & creativity: The initiative needs to present an innovative, original solution with potential to set new standards within the industry.
Execution & efficiency: The initiative needs to demonstrate strong project management, resource efficiency, and effective collaboration
Impact & replicability: The initiative needs to achieve measurable results, create a meaningful impact, and be adaptable to other markets or associations
All EACA Members can submit more than one initiative.
There are no entry fees.
Timeline
Call For Submissions
27 January to 24 February 2025
Evaluation of submissions
March, 2025
EACA Besties Gala in Lisbon
26 March 2025
Previous winners
2026 Winners
2025 Winners
2024 Winners
2026 Jury

Become Member ?
Join a vibrant network of over 2,500 leading communications agencies across Europe. Whether you’re looking to shape policy, exchange best practices, elevate your talent, or champion creativity, EACA membership offers unmatched opportunities to connect, influence, and thrive in our industry.