Awards

EACA Besties

Launched in 2024, the EACA Best Practice Awards recognise outstanding initiatives led by national associations that create positive impact across the advertising industry and society.

From January 2026, these awards are now extended beyond the National Associations as they are now eligible to be entered by ALL our member organisations. 

We invite members of all our councils, including the Creative Agency Council (CAC), Health Communications Council (HCC), Media Agency Council (MAC), National Association Council (NAC), Edcom and Impact to submit their entries. 

2026 Call for Submissions is Closed

dei initiatives

Criteria and Judging

We are interested in projects that stand out, create impact, and redefine what’s possible for driving change from within our industry.  EACA members are invited to nominate programmes and activities they have led/are leading that have made a real difference to their members, their teams and the industry in 2025. 

Submissions must meet the following criteria: 

  • Context/Industry relevance: The initiative needs to address a significant challenge and align with best practices, clearly explaining the need 
  • Innovation & creativity: The initiative needs to present an innovative, original solution with potential to set new standards within the industry. 

      Execution & efficiency: The initiative needs to demonstrate strong project management, resource efficiency, and effective collaboration

      Impact & replicability: The initiative needs to achieve measurable results, create a meaningful impact, and be adaptable to other markets or associations

      All EACA Members can submit more than one initiative.

      There are no entry fees.

      Timeline

      Call For Submissions

      27 January to 24 February 2025

      Evaluation of submissions

      March, 2025

      EACA Besties Gala in Lisbon

      26 March 2025

      Previous winners

      2026 Winners

      2025 Winners

      2024 Winners

      2026 Jury

      Join a vibrant network of over 2,500 leading communications agencies across Europe. Whether you’re looking to shape policy, exchange best practices, elevate your talent, or champion creativity, EACA membership offers unmatched opportunities to connect, influence, and thrive in our industry.