Start your morning with us on the beach as we hear from Kantar on Generative AI and dive into how purposeful advertising is shaping EACA’s agenda for 2026.
WEDNESDAY, 24 JUNE
8:30 AM – 10:15 AM
Location: LBB & Friends Beach
EACA Breakfast Meet-up / Effectiveness at scale
8:30 – 9:00 – Breakfast
9:00 – 9:45
- Welcome & intro by Christian de la Villehuchet, EACA President
- Kantar presentation – Don’t Lose the Magic: How to Harness Effectiveness at Scale, by Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar
- Panel Discussion with:
* Myralda Derks, Chief Customer & Business Intelligence Officer at L’Oréal
* Begonia Fafian, Global VP at The Coca-Cola Company
* Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar
* Charley Stoney, CEO of EACA (Moderator)
9.45 – 10.15 – Purpose at Scale: Effective Advertising Across Europe
- EACA’s Campaign4Good by Tommaso Mangiarotti, Client Manager at dentsu creative and EACA Young Board co-chair
- Effie for Democracy by Charley Stoney, CEO of EACA