Inspire Catalogue
All Courses
Browse catalogue
Advanced Certificate in Effectiveness
Learn the skills necessary to design a campaign measurement programme, gain knowledge of theories of advertising effectiveness.
- Language: English
Brand Strategy Tools & Techniques
Overview of key brand strategy tools and techniques. Practical use-cases based on real trials and errors of a senior practitioner, collected over the years of work on the side of the best advertising agencies.
- Language: English, Polish
- Instructor: Mikotaj Dragovic
Create Opportunities by Understanding Client Business
Only by our people fully understanding our clients business and asking the right questions, can we hope to create initiatives to build our client’s businesses, brands and reputations.
- Language: English
- Instructor: Paul Burns
Diversity and Inclusion Essentials
Gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.
- Language: English
Don’t Take Statistics to a Story Fight: Mastering Neurochemically Active Storytelling
Well-told stories have a unique power to move human beings to action.
- Language: English, Polish
- Instructor:Peter Rudge & Emma Foster
Effectiveness Essentials Certificate
Understand the role and the need for effectiveness in your work in just ten hours of online learning.
- Language: English
Global Foundation Certificate
Kick-start your career in advertising with this award winning, internationally recognized qualification.
- Language: English
How to Be the Best Account Handler in Your Agency
While ‘on the job training’ is only as good as ‘that particular job’, this course provides an ideal opportunity to really focus on what makes a great Account Manager GREAT.
- Language: English
- Instructor:Paul Burns
How to Facilitate Brilliant Workshops
Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process.
- Language: English
- Instructor:Paul Burns
Leadership and Inspiring Your Team
The phrase ‘some are born to lead and others to follow’ suggests we are on a pre-destined journey. In this course we’ll explore what the qualities that can dramatically improve any person’s ability to lead
- Language: English
- Instructor:Paul Burns
Life’s a Pitch. Spend Less Time Winning More Pitches
Agencies are always pitching. New business from existing clients and new business from new clients.
- Language: English
- Instructor:Paul Burns
Making Creative Briefs…brief and Creative Briefings…creative
Creative Briefs are the key instruction to a creative team. The clearer and unambiguous it is, the more likely the creative work will be brilliant and right first time.
- Language: English
- Instructor:Paul Burns
Marketing Week Mini MBA In Marketing
Become the best marketer you can be. The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career.
- Language: English
- Instructor:Mark Ritson
Marketing Week Mini MBA In Brand Management
Build better brands and boost your career: the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.
- Language: English
- Instructor:Mark Ritson
Masterclass: Avoiding the Hero Trap, Building a Transformative Brand
In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become.
- Language: English
- Instructor:Thomas Kolster
Next-Level Negotiations© Course
Mike Lander developed Next Level Negotiation© specifically to help sales teams and account directors win more profitable commercial deals when negotiating.
- Language: English
- Instructor:Mike Lander
PqDip in Creative Commerical Communications
The Postgraduate Diploma in Creative Commercial Communications is the result of a unique partnership between TU IAPI.
- Language: English
- Instructor:TU Dublin & IAPI
Planning for Account Management: An Injection of Strategic Confidence
In this course we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.
- Language: English
- Instructor:Paul Burns
Selling Creative Work Without the ‘Big Sell’
Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved and you have to go back to the drawing board.
- Language: English
- Instructor:Paul Burns
Storytelling & Making Complex Arguments Buyable
Overview of key brand strategy tools and techniques. Practical use-cases based on real trials and errors of a senior practitioner, collected over the years of work on the side of the best advertising agencies.
- Language: English
- Instructor:Paul Burns
The Business of Creativity
Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) has launched an 8 week online course titled The Business of Creativity. Over the eight weeks, John will aim to unlock the enormous impact creativity can have on a team.
- Language: English
- Instructor:Sir John Hegarty
Train the Trainer
Not everyone is brilliant at everything. But often the greatest expertise on a range of specialist areas reside within the organisation.
- Language: English
- Instructor:Paul Burns
You Don’t Need to Be ‘A Creative’ to Be Creative: Techniques for Creative Thinking
In comms agencies there is often a department called The Creative Department. But today in all agency departments and indeed in all organisations we all have to think creatively.
- Language: English
- Instructor:Paul Burns
Negotiation Skills: Beyond ‘Win Win’
The premise for this course is that ‘everything in life is a negotiation’ – formal and informal.
- Language: English
- Instructor: Paul Burns