Making Creative Briefs… Brief, and Creative Briefings… Creative

Making Creative Briefs… Brief, and Creative Briefings… Creative

Creative Briefs are the key instruction to a creative team. The clearer and unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written. In this course we will explore the key parts of a Creative Brief and how to write them in an inspiring way. We will also look at how we brief our creative partners as this can be as important as the written brief itself.

Instructor:Paul Burns



Delivery:In person and online (sync.)

Course type:Course


Price:Starting at £600.00

What are the objectives of this course?

The key objective is for delegates to recognise that better briefs, better briefing and better work leads to better relationships and better work.

Who is this course for?

This course is for Account Handlers and Junior Planners with 1-3 years experience. People who are becoming frustrated that they are not involved enough in writing the Creative Brief and feel detached from the creative process.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.


  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.