Planning for Account Management: An Injection of Strategic Confidence

Planning for Account Management: An Injection of Strategic Confidence

In this course we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.

Instructor:Paul Burns


Category:Account Management

Delivery:In person and online (sync.)

Course type:Course


Price: Starting at £600.00

What are the objectives of this course?

The main objective is to encourage engagement in more strategic brand debates by having a broader understanding of some of the main strategic planning tools. To achieve this, the user will learn how to instil an appreciation and confidence to discuss strategy, challenge assumptions, have a point of view and constantly strive for simplicity over complexity. Delegates will have gained a deep understanding of these planning tools, giving them confidence to never assume someone else ‘knows best’.

Who is this course for?

This course is for Account Handlers and Junior Planners with 2 -5 years experience. People who are becoming frustrated that they are not seen by their clients as true business partners.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.


  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.