Selling Creative Work Without the ‘Big Sell’

Selling Creative Work Without the ‘Big Sell’

Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved and you have to go back to the drawing board. This course is designed to ensure that you give your ideas the very best chance to be approved. It’s based on an assumption that ‘Great ideas sell themselves’ is never always the case.

Instructor:Paul Burns



Delivery:In person and online (sync.)

Course type:Course


Price: Starting at £600.00

What are the objectives of this course?

The main objective is to give delegates confidence and a solid foundation of actionable skills, walking away from this course with a simple toolkit for structuring their creative presentation and feel comfortable dealing with difficult questions about the work.

Who is this course for?

This course is for Creative Teams, Account Handlers and Planners with 1-3 years experience.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.


  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.