The Business of Creativity

The Business of Creativity

Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) has launched an 8 week online course titled The Business of Creativity. Over the eight weeks, John will aim to unlock the enormous impact creativity can have on a team – covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page.

Instructor:Sir John Hegarty



Delivery:Online (Sync. and Async.)

Course type:Course



  1. Understanding creativity
  2. How to get started
  3. The power of truth
  4. Creating a culture
  5. The creative process
  6. Finding and nurturing an idea
  7. Storytelling and selling creativity
  8. Living the creative life.
Target Audience

Recommended for marketing, media and communications professionals.

Speaker info:

Sir John Hegarty was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.

John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising – Turning Intelligence into Magic’ and ‘Hegarty on Creativity – there are no rules’.

In 2014 John co-founded The Garage Soho, a seed stage Venture Capital fund that believes in building brands, not just businesses.


The price of 1196€ includes a discount for EACA members!