Global Foundation Certificate

Global Foundation Certificate

Kick-start your career in advertising with this award-winning, internationally recognised qualification. Written for the industry, by the industry, it’s the definitive programme for newcomers who want to progress quickly – and a valuable refresher for professionals with a few years of experience.

With live webinars, online forums, expert videos and podcasts, this super-concentrated course gives you a complete overview of the advertising industry in just 30 hours of flexible online learning.

Book an individual course at discounted prices or save even more with a 3-course bundle

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Format: Virtual
Language: English
Exam/assessment: 3-hour virtual exam
EACA member price: € 495 (+VAT if applicable)
Next intake: 25 November 2025 (book by 25 September 2025)

Is this qualification for me?

If you have less than a year’s experience in advertising, marketing or communications – or are transitioning into the industry from another field – this qualification is the perfect place to start.

Not sure? Hear from previous graduates about their experience:

Benefits

• Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
• Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
• Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
• Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise.
• Join the 17,000 people who have taken the qualification since 2003.