EACA Members’ Exchange Hub

EACA MEMBERS’ EXCHANGE HUB

Welcome to the EACA Members’ Exchange Hub!

At EACA we believe in the power of shared knowledge and collective intelligence. As a core value of our association, we are thrilled to introduce the Members’ Exchange Hub, an exclusive space dedicated to fostering collaboration, sharing industry insights, and gathering valuable input from peers across Europe.

The Members’ Exchange Hub is designed to be a dynamic platform where EACA members can ask questions, seek advice, and share best practices with fellow professionals from different countries. Whether you’re looking for innovative solutions, new perspectives, or simply want to stay updated on industry trends, this hub is your go-to resource for connecting with the collective wisdom of our community.

⚖️ Regulation
Many advertisers are facing how other brands get the spotlight of a big event without being the sponsor. Are there any regulations regarding ambush marketing?
  • UK (IPA): Ambush marketing is not strictly condemned in the UK; there is a level of flexibility that allows for creative sports promotion without necessarily infringing on the rights of major event sponsors.
  • Portugal (APAP): Portugal lacks specific regulations for ambush marketing during the Olympics, but there are established protocols for major sports events like the Euro, guided by agreements with organisations such as the Portuguese Soccer Federation.
  • Romania (UAPR): There are no dedicated ambush marketing laws in Romania; however, copyright laws address unauthorized use of protected symbols and logos, which can be relevant in such cases.
  • Belgium (ACC): Belgium does not have specific regulations addressing ambush marketing; instead, general advertising laws are applied to manage related issues.
  • Denmark (KreaKom): Denmark does not have special laws or codes specifically targeting ambush marketing, but general advertising regulations cover the most egregious cases of such practices.
  • Czech Republic (AKA): In the Czech Republic, ambush marketing can be addressed through the advertising self-regulation body, and there are specific guidelines for the use of Olympic symbols that companies must follow.
  • Slovakia (KRAS): Slovakia does not have explicit regulations on ambush marketing; however, any related complaints are evaluated under general advertising laws and practices.
Which are the newest regulations regarding alcohol communications?
  • Latvia (LRA): Latvia’s current alcohol advertising regulations mandate that ads must include warnings about the negative effects of alcohol and the prohibition on selling to minors, with at least 10% of the ad space dedicated to such information. New amendments under discussion could impose further restrictions on price and promotional advertising, and require similar warning texts at retail outlets starting June 1, 2024.
  • Romania (UAPR): Romania follows self-regulatory standards developed by industry associations for beer and spirits, which are often stricter than the legal requirements and ensure responsible communication practices.
  • Ireland (IAPI): In Ireland, the advertising of alcohol is strictly regulated by the CopyClear body, which requires all ads to include “Drink Responsibly” messaging and provides comprehensive guidelines for alcohol advertising practices.
  • Slovenia (SOZ): Slovenia’s regulation on alcohol advertising falls under the “Act on the Health Suitability of Food and Products,” which includes rules on permissible advertising content and media.
  • United Kingdom (IPA): In the UK, alcohol advertising is regulated by the CAP and BCAP Codes, which do not mandate a specific responsible drinking statement. Many brands voluntarily include “Drink Responsibly” messages, often using the Drinkaware logo, though this is not a legal requirement.
  • France (AACC): France’s Evin Law, established in 1989, regulates alcohol advertising by restricting content and media, and requires mandatory information to prevent dangerous use, as detailed in the French Public Health Code.
  • Czech Republic (AKA): The Czech Republic does not have specific regulations for alcohol advertising; such regulations are primarily applicable to tobacco products.
  • Italy (Unacom): Italy does not have regulations mandating specific responsible drinking messages in alcohol advertising.
  • Portugal (APAP): Portugal lacks formal regulations for alcohol advertising, but the industry has a long-standing self-regulatory practice of including the message “Seja responsável. Beba com moderação” (“Be responsible. Drink with moderation”) in all ads. SRO is the organisation in charge of this issue.
  • Greece (EDEE): In Greece, alcohol advertising is governed by self-regulation with a focus on the “Drink Responsibly” message, supported by collaboration between industry bodies and the Ministry of Health.
  • Slovakia (AMASK): Slovakia does not have specific legal requirements for alcohol advertising disclosures, but a common practice among producers is to include a “Drink wisely, from 18 years of age only” message, typically occupying 10% of ad space.
  • Bulgaria (BACA): In Bulgaria, alcohol advertising is regulated under the Health Act and Radio and Television Act, with industry codes like the Responsible Marketing Communications Code promoting responsible consumption messages without specific requirements on the percentage of ad space.
  • Denmark (KreaKom): Denmark does not have specific regulations for alcohol advertising but enforces general rules prohibiting alcohol marketing to minors and ensuring that such advertising does not promote excessive consumption or misleading benefits. The Danish Alcohol Advertising Board provides additional guidelines for responsible marketing.
💼 Industry Events
Which countries have experience organising a post-Cannes event?
  • Ireland (IAPI): Every year, we host a popular morning seminar called “Cannes-alysis” after Cannes, featuring Irish Cannes Jury members, CMOs, Agency CDs, and big Irish winners showcasing their work. In 2024, we are jointly hosting it with The Marketing Society, whose President is the Head of Marketing for Heineken, a major award winner. The event, attended by approximately 200-250 people, is nominally priced but has the potential to be a revenue-generating activity.
  • Poland (SAR): We organise two key events annually (except during Covid times): 1) a Discussion Panel focusing on important Cannes topics or trends, inviting jury members and winners to share their experiences; 2) Imagination, a one-day conference featuring international guests, often including Cannes Lions speakers.
  • Belgium (ACC): We have hosted “St-Canneke” for more than ten years, a Cannes-themed event at the beach of St-Anneke, Antwerp, every Thursday after Cannes. We invite Belgian Jury members and YoungDogs to present the latest trends and their favorite campaigns.

For any inquiries, please reach out to laure.jolibois@eaca.eu.